Research Brief Section 1 Meeting your objectives 1. Statements on the MAIN Original Objectives What are your MAIN Original Objectives when starting the brief of this report? (1) The main objective: evaluate the effectiveness of revenue that A.G. Lafley performed and compare with UNILEVER to analysis the successful of P&G. (2) The main objective divided into four sub-objectives: Collect the information of P&G ; Analysis the revolution on mega brand‚ innovation‚ concept marketing and human
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procter & gamble v/s Uniliver Project Report Financial Analysis Section (A) Table of Contents Acknowledgement 4 UNILIVER 5 History 5 Introduction 5 Business Vision 5 Mission Statement 6 Brands of Uniliver 6 PROCTER & GAMBLE 7 Introduction 7 Business Vision 7 Mission Statement 7 Brands 7 Uniliver Financial Statements Ratios Analysis (2012 v/s 2013) 8 Information to Management 8 1. Operational Analysis 8 Gross Margin 8 Profit Margin 8 2. Resource Management 8 Asset turnover 8 Working capital Management
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Marketing 5/ Advertising Case Study Analysis The Power of Advertising Submitted by: Dian Claudette Onias Submitted to: Mrs. Carlota Neri History/Background: In 1882‚ Harley Procter convicted the board of Procter & Gamble to give him $11‚000.00 for an outdoor advertising campaign for Ivory soap. The board was skeptical‚ but Procter’s status as son of one of the founders probably helped the board see thing his way. Soon after‚ Procter’s ads for Ivory Soap started showing up
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o CEO – Bart Becht o Reputation for rapid product innovation and industry leading profit margin o Powerbrands – a collective list of RB’s 19 Top Brands o Competitors: Procter & Gamble‚ Unilever‚ SC Johnson and Clorox RB’s POWERBRANDS STRENGTH WEAKNESS Steady double-digit growth Attracts a devoted customer base Achieves 60% gross margin 26.4% net profit margin Accounts for 70% of RB’s net revenue Did not sell in as high volumes as P&G De-emphasized R&D – receives budget
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SWOT Strengths - Remington leader on shaving and personal care products generates global revenue of US$350 million with 8 sales reps assigned to specific retailers. - United/Nu-Gro leaders in the lawn and garden care with sales US$550 million and insect control products with sales US$150 million‚ target customers who desire comparable products with lower prices than premium-prices. - Distributors offer same services than an internal sales force could and are responsible for the sales in
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[Pick the date] | Submitted By-(Group 2)Ankita Singh Bhavna MoryaniJalpan ThakkarPradnya P. Karambelkar | PGDMHR 2012-14 | ETHICS CASE REPORT – THE TYLENOL CRISIS | Johnson & Johnson’s Strategy to Win Back Public Trust Johnson & Johnson had to win back the public trust. The two main reasons for the same were to reinstate the product (Tylenol) and to restore its own reputation. So to do so‚ it adopted a strategy which was executed in two phases: Phase 1: Actual handling of
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Sponsorship in sport. I found a small extract from an article in the Financial Times called‚ “Global quest for a sports fan for all seasons”. The article explains how a new sport attempts to break in to a new country. The paragraphs within the article that I am going to focus on explain how important sponsorship is‚ in order to allow a sport to expand beyond it’s native home ground. “Golf and rugby union are hoping their inclusion as Olympic
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* Diverse Products * Customized Products 2. By the 1990s‚ was there still a fit between Unilever’s strategy and structure and the operating environment in which it competed? If not‚ why not? In the 1980s the company’s archrival‚ Procter & Gamble repeatedly stole the lead in bringing new products to market. This prompted the shift and Unilever’s realization that its traditional way of doing business was no longer effective in an arena where it had become essential to realize substantial
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L’ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms‚ using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely‚ all historical data are expressed in current terms; inflationary effects are taken into account. Beauty and Personal Care Baby and ChildSpecific Products
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REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon‚ ultima‚ Charlie‚ Almay‚ jean nate‚ mitchum and Gatineau. The categories of product are cosmetics‚ personal product and skin care products. Revlon has used food stores‚ chain drug‚ owned shops or large volume retailer in marketing their product. Operations of this
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