1 Summary Low-cost carriers have been established for many years. A model for a low-cost airline is described‚ derived from the operations of several such carriers. The models followed by the three main low-cost carriers in the UK‚ Ryanair‚ easyJet and Go are then outlined. The impact of the differences between these models is then assessed to see how they affect the cost base and productivity of the airlines. Finally‚ it is suggested that Ryanair’s model is most suited for the current conditions
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Minutes for Meeting 1 Subject: SWOT I spoke about the strengths that Ryan Air has‚ such as having acquired buzz. I said that since Ryan Air is expanding Eastwards at a steady pace this is a strength but a after some opinions from Maira Azzopardi and Nadine Grixti‚ I had come to realise that this is more of an opportunity. Maria Azzopardi also said that the fact that the website is available in more than 20 languages is also a strength. Nadine Grixti went over to say that booking flights over
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Note: This form is to be used as the first page for all coursework submissions. 1. Introduction Low Cost Airlines (LCAs) are airlines provide cheap prices for relatively short-distance flights in a specific region. The typical low cost airlines are Ryanair‚ Easyjet‚ Southwest‚ and Air Asia. This essay mainly discussed the competition in European market. First‚ it will describe the main features that LCAs have. Next‚ it continues to discuss the operations strategies linking to the marketing strategies
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decreasing. Newsweek. 151(16). Guardian (2009) News in Brief [online]. Available from: http://www.guardian.co.uk/business/2007/nov/13/4 [Accessed 26/03/2009]. Guardian (2009) Ryanair boss’s plan for £10 flights to US flies in face of plunging profits [online]. Available from: http://www.guardian.co.uk/business/2008/nov/04/ryanair-airline-industry-transatlantic-flights [Accessed 2nd March 2009]. Guzhva‚ V‚ S. (2008) Applying intervention analysis to financial performance data: The case of US airlines
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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piece of the airline and shore in its success. * Recommendation Based on the above analysis‚ it is highly recommended that Ryanair the performance appraisal process should be continually reviewed in order to ensure that it working successfully‚ Ryan Air‚ in its commitment to low-cost airfare has sacrificed its processes and services‚ but in the future Ryanair will have to think to adopt some effective human resource strategies to make their staff work for them in the long run. Conclusion
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Opportunity Analysis CASE 3. Dogfight over Europe: Ryanair 1) Do you believe Ryanair’s entry into Dublin-London route was successful? Yes‚ Ryanair’s entry into Dublin-London route could be counted successful. Ryanair‚ which has been operated since 1985‚ is a small and rather domestic company compared to Aer Lingus and British Airways (BA). They will operate a turboprop that contains 44 seats‚ that takes 4 round trips per day. Unlike the two giants‚ Ryanair is not under the restrictions from the government
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externally. It will study easyjet’s key issues such as the relationship with business passengers‚ the various ways how it protects the environment and how it reduces the amount of oil used; finally easyjet will be compared with its biggest competitor Ryanair. Identification‚ adaptation and application of suitable management tools In today’s business world‚ any company must analyse and utilize the use of suitable management tools‚ in order to succeed‚ and ultimately
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Case study questions Unless otherwise stated‚ all questions pertain specifically to the case study time period and do not require students to present current material. However‚ current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. Week One Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned
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the Ryanair web site and check the price of a one week return ticket from London (Luton) to Dublin for each of the following: a Leaving the following day on the closest flights you can get to 7am‚ 1pm and 6pm b Leaving in 10 days time on the closest flights you can get to 7am‚ 1pm and 6pm c Leaving in 30 day’s time on the closest flights you can get to 7am‚ 1pm and 6pm d Leaving in 3 month’s time on the closest flights you can get to 7am‚ 1pm and 6pm Include a screen print from the Ryanair website
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