The success of the service marketing depends upon addressing a number of key issues‚ like what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer. Traditionally these considerations were known as the 4Ps (Product‚ Price‚ Place and Promotion). But as marketing became a more sophisticated discipline‚ a fifth P was added (People). And recently‚ two further Ps were added‚ mainly for service industries (Process and Physical
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The GAP MODEL in SERVICES MARKETING GAP 1 The gap between the customer expected service and company perception of customer expectation. |Inadequate market research. |Design‚ conduct and implement appropriate market research. | |Poor communication between customers and management and between|Design and implement an upward communications programme. | |front line employees and managers. |
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Hawaiian pizza with its Ingredients? Making a Hawaiian pizza is quite simple just follow these steps. The first step of making a Hawaiian pizza is having all the ingredients needed to make this pizza‚ which are pizza dough‚ shredded mozzarella cheese‚ pineapple chunks‚ shredded Canadian bacon and pizza sauce of any kind. Then you preheat the oven to 350°F. Next‚ with a rolling pin spread the pizza dough out to about a 12 inch diameter. After that‚ pinch the edges inwards around all the pizza dough
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you ever wanted pizza but were too lazy to order one? Well that will change when I explain how to order a pizza. First you decide what pizza company you want to order from. Second is calling and placing your order. Third you call and order and then the waiting begins. When you have a craving for pizza you have to decide on the many different pizza companies and the different types of pizzas that they make. Some of the more popular pizza companies include Papa John’s‚ Dominos‚ Pizza Hut‚ Angie’s‚
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CLOTH WASHING SERVICES [pic] Clean Freak- your smartness‚ our Pride The word “laundry” means the removal of stains‚ washing and finishing (ironing and finishing) storage of all types of clothes and articles Reasons for laundering clothes 1. To remove perspiration which if not removed may damage the garment. 2. To remove dirt and grease which may discolour the garment or cause them to smell. 3. Launder clothes for hygienic purposes. Dirty clothes may carry germs which bring about
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Pronto Pizza Revisited This time‚ Mr. Scapelli managed to eliminate the biases in the data through selecting the every 10th pizza delivery order and letting the customers inform their own pick-up times. The data is fine and appropriate for statistical use‚ and hence we can go through the statistical calculations. Statistical Efforts Using Excel‚ we found the standard deviation and mean of the sample data for the total delivery time‚ preparation time‚ waiting time and travel time. First
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environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support. 2. With intensive improvements in power-to-size ratios and customer service‚ we saw potential to regain and grow our market share in Segment A and anchor
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operating expenses 740000 Profit before taxes 1960000 Taxes (15%) 294000 Net profit 16‚66‚000 7.0 Action Programs 8.0 Conclusion It is known to all pizza hut always provides high quality type pizza and it is the largest pizza producer company from the beginning of the company. Pizza hut main goal is to achieve a better and reasonable market share and profitability in the cosmetics market. We create a new product plan for increasing market share. Our competitor
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Assignment number 3 Chapter: Service Definition and Channel Strategy Submitted by: Ayesha Arif Shaikh Date: 9th May 2013 Company: Net sol Technologies Service definition Netsol technologies is a service provider company‚ NetSol Technologies‚ Inc. (NASDAQ: NTWK) started its journey as a US based provider with a vision to create superior technology solutions. Relentlessly following their vision they now stand as one of the global leaders in IT Services and Enterprise Solutions. Since its
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DATE: May 28‚ 2007 SUBJECT: Recommendations and Implementation: Short-Term (1 Week) * Segment customers based on type of problem‚ which are all telecommunications‚ so that customer service knows how to assist the customers properly. * Segment customers based on the bill price‚ then service higher bill prices first because they would be a greater loss for Bell. * Segment customers based on specific need that needs to be addressed to help ensure customers are satisfied with results
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