Section 1 Explain your understanding of the principles of strategic marketing management You will need to: * Discuss the role of strategic marketing in an organization Strategic Marketing is a process whereby it allows the organizations to come up with a marketing plan. Within this marketing plan the organizations can analyze as to how they should satisfy their customers and make profit in return. Strategic Marketing Planning is handled from the upper management and is a very important
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1) 7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas‚ Texas. When an enterprising employee in a small ice storefront began offering milk‚ bread and eggs on Sundays and evenings when grocery stores were closed. This was the beginning of the convenience store industry as it is known today Franchise (7-eleven‚ n.d ).The company’s first convenience outlets were known as Totem’s stores since customers "toted" away their purchases‚ and some even sported genuine Alaskan
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Marketing Report River Link Ltd. Introduction River Link Ltd. (RLL) is a manufacturing company‚ producing hot drinks such as tea or coffee for big retailers. Our task is construct an appropriate marketing plan for entering on food beverages market. Analysis of Interview 6 Interviews were conducted to investigate attitudes towards hot drinks and habits. Summary of respondents’ answers is presented below. | Chocolate consumers | Non-chocolate consumers | | Female/male | Female/Male
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firmly based on the needs of the manufactured goods sector has given us the four familiar 4ps of product‚ price‚ promotion and place. These 4ps have been found to be too limited in their application to services‚ however the 4ps have been expanded to the 7ps to address the different nature of business. PRODUCT Product offering lies at the heart of an organization’s marketing program is usually the starting point in creating or marketing mix. Product is everything‚ both favorable and unfavorable that
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In order to promote the growth and development of the Japanese auto industry the government began its involvement by obtaining military trucks in 1937 from automakers like‚ Toyota‚ Nissan‚ and Isuzu. General Motors (GM) and Ford had already established factories inside Japan‚ the low tariffs in Japan helped further the incentive to develop foreign factories inside Japan. These foreign factories really hurt Japan’s small automobile manufacturers who could not directly compete with the mass production
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The emergency department is a fast paced‚ busy‚ and vital to the hospital and community. There are patients of all ages coming into the ED. Every patient that comes in has a different diagnosis. Patients have various medical problems‚ for example‚ one patient could have the flu and one patient could have just been cut free from a car. When multiple patients are coming in there must be a way to sort through all the ciaos. A triage nurse determines which patient is most important and gets the sent
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P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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Michael; Lindgren‚ Robb. In: TechTrends: For Leaders in Education & Training. Jan 2014‚ Vol. 58 Issue 1‚ p56‚ http://www.educationworld.com/a_tech/tech/tech072.shtml Poore‚ Megan. Australian Journal of Language & Literacy. Jun2011‚ Vol. 34 Issue 2‚ p20-26. 7p. Bulfin‚ Scott; Koutsogiannis‚ Dimitris. Language & Education: An International Journal. Jul2012‚ Vol. 26 Issue 4‚ p331-346. Burnett‚ Cathy. Language & Education: An International Journal. 2011‚ Vol. 25 Issue 5‚ p433-449.
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by being referred to as the 4Ps which consists of decisions about product‚ price‚ promotion and place. There are also three additional Ps which is people‚ processes and physical evidence‚ but it’s not very essential tools in the marketing mix. (“The 7Ps of Marketing n.d.”)(Kotler‚ Armstrong & Kotler n.d.) Through the marketing mix‚ a business needs to assists balance of the 4Ps to meet the needs of the client. For example‚ creating the right product with the right price to satisfy customer’s needs
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Telecommunication From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A parabolic satellite communication antenna at the biggest facility for satellite communication in Raisting‚ Bavaria‚ Germany Visualization from the Opte Project of the various routes through a portion of the Internet Telecommunication is the science and practice of transmitting information by electromagnetic means. Communication is talking to someone or thing not necessarily through technological means
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