Vodafone Essar’s Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional
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Ratios Debt to Assets (24‚025+37‚349)/139‚576=0.44 (27‚075+36‚584)/151‚220=0.42 Times Interest Earned** (9‚549-25)/25=381 (9‚498-138)/138=67.8 **Note 4 in #5 of the “Notes to the consolidated financial statement” stated that Vodafone had an interest expense of £25 million in 2012 and £138 million in 2011 (see page 10). What can you tell us about the liquidity‚ activity‚ profitability and coverage results for your company? Vodafone’s liquidity ratios increased in 2012
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ECONOMIC CONSEQUENCES OF GLOBALIZATION ON TELECOMMUNICATION INDUSTRY Case of Vodafone Contents Contents 2 SUMMARY 3 ECONOMIC ANALYSIS OF GLOBALIZATION 3 GLOBALIZATION OF TELECOMMUNICATION INDUSTRY- CASE OF VODAFONE 4 CONSEQUENCES OF GLOBALIZATION ON TELECOMMUNICATION INDUSTRY- CASE OF VODAFONE 4 EVALUATION AND CONCLUSION 6 REFERENCES 7 SUMMARY While discussing the topics of trade‚ development and political economy‚ globalization is often discussed. In general‚ globalization means
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the requirement For the Award Master of Management Studies Under the Guidance of Prof. Mona Sinha Submitted by:Vailankanni D’souza MMS SEM I Roll no. 12 INTRODUCTION Why Airtel v/s Vodafone The dominant players in India are Airtel‚ Reliance Infocomm‚ Vodafone‚ Idea cellular and BSNL/MTNL but Vodafone drew my attention with its marketing strategy and Airtel with its Innovations and product development. To me both are striving hard to sustain the market pressure‚ playing their cards well &
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Introduction: 2 Chapter-2 6 Literature review: 6 Chapter-3 14 3.1 Research methodology: 14 Chapter-4 17 4.1 Data analysis: 17 Chapter-5 32 5.1 Conclusion and recommendation: 32 Bibliography: 34 Chapter-1 Introduction: 1.1 Overview: Vodafone is a world famous mobile company. Over last few years there are some big changes have been done in UK. Over the last five years there is a dramatic change has been done in the sector of telecommunication technology. In every sector of business there
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Exercise – Vodafone Voice Data fone A British multinational telecommunications company HQ in London When solving the case‚ we need to look at: What is the case question? How do we understand the case company? What does theory tell us? What are the strategic implications? Case question: They are not making enough value of their international operations How to operate globally? Centralized or decentralized? Local adaptation or global integration? What industry is Vodafone operating
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DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR By JAMSHEED.P Sixth Semester B.com Degree Programme (2010 Admission) REG NO: AZAKBCM040 TITLE: CUSTOMERS’ RESPONSE TO MOBILE NUMBER PORTABILITY -A STUDY WITH SPECIAL REFERENCE TO VODAFONE SUBSCRIBERS IN POOKOTTUMPADAM Comment [a1]: The title should be clear and specific in term of topic and area of study. Under the supervision of Mr. ABBAS VATTOLI Assistant Professor DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR
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Anantha – 117 Vodafone Group is a British multinational telecommunications company headquartered in London‚ United Kingdom. It is the world’s second-largest mobile telecommunications company and had 439 million subscribers as of December 2011. Vodafone came into India in 2006 by acquiring Hutch. It is the second largest mobile network operator in India. It has approximately 146.84 million customers in India as of November 2011. The below views are a 3rd person’s view about Vodafone. Salience When
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References: 1. ^ "Global 500". CNN Money. 25 July 2011. Retrieved 22 January 2014 2. Krishna‚ R. Jai; Mukherjee‚ Arpan (30 July 2010). "Vodafone Says No Tax Due in India‚ Mulls IPO for Local Unit". The Wall Street Journal. Retrieved 22 Jnauary 2014. 3. Investing.com (Accessed on 22 January 2014) 4. http://orange-en-france.orange.fr/le_groupe/ (accessed on 22 January 2014)
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Execution 2 Political Environment 2 Economical Environment 2 Social Environment 3 Technological Environment 3 Part 2. Case Study On Organizational Business Strategy 2. Vodafone - Using Technology To Improve Economies .............................................................4 2.1 PEST factors affecting in different ways................................................................................5 Political
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