mobile phoneconnections have crossed fixed-line connections. India primarily follows the GSM mobilesystem‚ in the 900 MHz band. Recent operators also operate in the 1800 MHz band. Thedominant players are Airtel‚ Aircel Uninor‚ Reliance Infocomm‚ Vodafone‚ Idea cellular andBSNL/MTNL. There are many smaller players‚ with operations in only a few states.International roaming agreements exist
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Unit 3: P5 - Explain how and why groups of customers are targeted for selected products. When targeting a group of customers a business needs to choose an appropriate type of segmentation method. There are 5 types of segmentation that a business can use to target their customers. Demographical: taking a certain segment of the population and grouping them according to categories such as age‚ gender‚ income‚ occupation and so on. Psychographic: when a certain segment of the population is taken and
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http://www.accc.gov.au/content/item.phtml?itemId=690305&nodeId=d66ef1be999753de98a1c5c14d426c49&fn=Chap%202%20PSTN%20Copper%20Network.pdf Telstra Annual Report (2010) Telstra Website Tindal‚ S. (2009) Vodafone and 3 to merge Aussie operations‚ ZDNet Retrieved from: http://www.zdnet.com.au/vodafone-and-3-to-merge-aussie-operations-339294835.htm
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND Everything is going mobile. The global mobile industry is experiencing a revolution in terms of integration of new technologies and applications. The number of mobile subscribers around the world has more than doubled in the last five years. The mobile phone is gaining a more and more important role in people’s lives - “the mobile is the remote control of life”. The Indian telecommunication industry is the world ’s fastest growing
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Mergers and Acquisitions in Global Scenario By Shahwar Gul In the post- liberalization era‚ the demand for intense growth and development in business has paved the way for the companies to undergo the process of amalgamation‚ takeover‚ reconstruction and re-organization. Mergers and acquisitions have become imperative tools in structuring a new generation of organizations with the clout and resources to withstand and compete on a global basis. The field of M&A has undergone drastic and dramatic
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1 MKTG302 MAGED ABAZA Submitted By: Moataz Said Nagy: Ali El Gendy: Ahmed Abd El Gawad: Moataz Hamouda: 900030101 900021955 900011681 900010148 Index 2 1.0 Executive Summary……………………………………………………………...3 2.0Situation Analysis………………………………………………………………...5 2.1 Industry and Our Competitors…………………………………………...5 2.2 Six Forces: Business Environment………………………………………6 2.2.1 Political and Legal Environment………………………………7 2.2.2 Economic Environment………………………………………..8 2.2.3 Socio-cultural Environment……………………………………9
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Product Xiaomi’s phone is a low-price smart phone‚ which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA‚ hardware team millet mobile phone production by Foxconn and Envada foundry. Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system‚ which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style‚ like‚ there is no menu option. It’s very easy to use for British people. Xiaomi’s
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BELGACOM THE INAUGURAL INSTITUTIONAL BENCHMARK BOND OFFERING Case Study∗ On 25 August 2006‚ Belgacom announced it reached an agreement to buy in cash the remaining 25% stake in Belgacom Mobile (Proximus) that Vodafone owned‚ for a total amount of EUR 2 billion. Belgacom had so far no leverage and this announcement was very well received by the market as the share price increased by 0.92 % the same day and 9.8% over the following month‚ while the Belgian BEL20 index decreased respectively by 0.03%
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Depuis 2007‚ le mobile est devenu un média clé dans les campagnes de communication. Coca Cola‚ qui fut l’un des premiers acteurs en France à intégrer le mobile dans sa stratégie de communication globale‚ ne s’y est pas trompé en réalisant depuis plusieurs années des opérations de marketing sur mobile : 1. envoi de SMS commerciaux‚ 2. programme de fidélisation par couponing‚ 3. mise en ligne d’un site Internet mobile Coca-Cola ou d’un site wap dédié lors de la coupe du monde de football…
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A SWOT analysis; SMART Objectives; To clarify what Nokia will achieve; A clear segmentation‚ targeting and positioning (STP) strategy; To indicate your chosen market and how Nokia will stand out from the competition; Proposals for each of the 7Ps; Your report will explain how you will use or adapt the tools of the marketing mix; Control and evaluation; Which will show how you will measure the success of our marketing plan. Notes Please read the Case Study of Nokia (placed at the bottom
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