Last accessed 18th Aug 2014. Lovelock‚ C (2011). Services Marketing. 7th ed. New Jersey: Pearson publications. p1-115. Noack‚ T. (2013). Kulula. Available: http://www.planespotters.net/Airline/Kulula. Last accessed 18th Aug 2014. Unknown. (2011). The 7Ps. Available: http://www.learnmarketing.net/servicemarketing.htm. Last accessed 18th Aug 2014. Unknown. (2012). Brand marketing. Available: http://www.kulula.com/brand/marketing. Last accessed 18th Aug 2014.
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segmentation (business customers‚ individual customers etc.). American Express is striving to increase its market share in the emerging markets in the wake of the high economic growth that these markets have enjoyed lately. The report looks into the 7Ps (Product‚ Price‚ Place‚ Promotions‚ People‚ Physical Infrastructure and Processes) of the marketing mix of American Express for the emerging markets. The marketing mix looks good enough to enable American Express to achieve its objectives. In the last
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Introduction: Description of the service marketing mix elements (7Ps) The traditional marketing mix was formulated by maintaining the goals of marketing. This marketing mix may also be adapted for services marketing. The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a
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Research on Telecommunications pricing Research on Telecommunications pricing Prepared By: Mina Ibrahim Prepared By: Mina Ibrahim Contents Contents 1 Executive Summary 2 Theoretical Background 3 The Theory of Price 3 The Demand Function 3 The Demand Function for Telecom industry 4 The availability and price of Substitutes & Complements 4 Research Background 6 The Egyptian Scenario 6 The Egyptian Company for Mobile Communications (Mobinil) 7 Important Milestones 7 Mobinil Market Position
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INDIVIDUAL ASSIGNMENT NAME: ParikshatNehal Chand ID: 2012010192 LIMITATIONS OF AVAILABLE WEBSITES AIM The aim of this assignment is to find out the limitations of 5 local and 3 internationally available websites in terms of: * Data availability. * Data quality. * Data reliability. * And whether the data are up to date. METHODOLOGY In order to compile up this assignment primary and secondary research
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– Nov 1994 NBC Award for Excellent Achievement Award for New Business‚ Nov 1997 Ministry of International Trade and industry’s Contribution to Trade Award‚ Jan 2000 Received Venture of the Year ’99‚ Mar 2002 Business Community’s Management Award 7Ps Product Design – normal‚ creative‚ looks executive‚ made in China Technology – User friendliness – quite user friendly‚ has instructions on how to us a certain item Value – worth for $2 item Quality – most are of good quality Packaging – neat
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Next Saving energy Generating electricity Electricity can be generated in many ways‚ including in power stations using fossil fuels or biomass fuel using wind turbines using hydroelectric power schemes using wave power or tidal power using solar cells. Most of the UKs electricity is generated in power stations using fossil fuels. Thermal energy released from the burning fuel is used to boil water to make steam‚ which expands and turns turbines. These drive the generators to produce electricity.
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PREPARED FOR: PROF. MAHANTY PREPARED BY: Group no. 1 PGDM 2011-2013 Approved By: ______________ Date:-9TH September 2012 : A PROJECT REPORT ON MOBILE NUMBER PORTABILITY For MARKETING RESEARCH By GROUP 1 Group 1 :- Abhijit Basak – 236 Paromita Tarafder- 262 Ajay Kumawat – 254 Benu Gulati – 242 Ajay Sing Chauhan– 190 Deepak Kuntwal–248 Abstract In recent years‚ the adoption of mobile phones
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CORE COMPETENCIES OF CELCOM Oldest Telecommunication Company 1988 witnessed the dynamic birth of Celcom‚ a leading mobile telecommunications provider in Malaysia. Since its inception‚ Celcom has steadily made its presence felt in the Malaysian market. It has‚ always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry. Celcom is the first mobile company in Malaysia and in the region to offer Easy GPRS to its customers. Easy GPRS is an automatic
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A SUMMER TRAINING PROJECT REPORT ON “Comparative Study Among Airtel and Other Operators’’ AT Submitted for the partial fulfillment of requirement of the award of the degree of Bachelor of Business Administration Submitted to: Submitted by: Mr. ANURAG MATHUR SANDEEP SINHA (HOD‚ B.B.A.) Roll No.-8652731 IIMT Engg. College
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