QUESTION 1 As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. ANSWER ZARA’S SUPPLY CHAIN Description Zara makes about 40% of their raw material (fabric). The remaining 60% is outsourced from within Spain‚ mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna‚ Spain. They act on the information fed to them from the stores managers. The first stage in
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INDITEX: Fashion Forward ZARA‚ Spain’s most successful brand‚ is trying to go global Inditex‚ one of the world’s two biggest clothes makers‚ is going to go to the world. This article “Fashion forward”is related to chapter 9. There is a saying from the founder of Inditex‚ which is flogging fashion is like fishing‚ fresh fish like a freshly cut jacket in the latest color‚ sells quickly and at a high price. Yesterday’s catch must be discounted and may not sell at all. Depending on this insight
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Introduction Zara is a fashion retailer established in 1975 by the Spanish group Inditex founded by Amancio Ortega Gaona. Inditex runs over more than 5400 stores worldwide and owns brands other than Zara such as Massimo Dutti‚ Breshka‚ Oysho‚ Pull and Bear and Stradivarius. Inditex headquarters
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Social environment: With the huge numbers of store (one more is opening in Sydney‚ Australia)‚ Zara has settled in many countries. Therefore‚ the firm must respect the culture of each kind of customers‚ wherever they are from. Zara must create clothes that fit to every kind of culture around the world. Moreover‚ Zara only employ people that live next to the store. By encouraging local employment‚ Zara helps the country to fight Unemployment. -The Legal environment: The great numbers of shops
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Contents Declaration: 1 Introduction 3 SCM tools and techniques 4 Advanced concepts and Future trends of SCM 6 Linking theoritical concepts and real life SCM 9 ZARA gaining competitive advantage using SCM 10 Managing global supply chain 12 Bibliography / References 12 Introduction The aim of this case study is to analyze how ZARA has achieved its success through various business strategies. In particular‚ we will focus on supply chain management the relation between suppliers and retailers
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Introduction The essay is based on a case study which is related to the study of Zara. Within this essay it evaluates the production and logistics techniques utilised by Zara. The essay outlines the quick response (QR) and how it impacts the inventory levels and customer service. Hence the essay outlines systems used and how these help to utilise the competitive advantage within the clothing market. Zara uses a vast number of production and logistics techniques which help utilise the competitive
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com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study. Design/methodology/approach – An in-depth case approach was adopted
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Kaseumsouk‚ Rishi Gurung‚ Savouth Seng‚ Dev Shrestha‚ Soukry SopCase 3: Zara IT for Fast Fashion11. How would you advise Salgado to proceed on the issue of upgrading Zara’s POS systems?Salgado should be more open-minded when evaluating a newer POS system. Store employees have expressed frustrations with the current process. For instance‚ they are unable to determine if a garment is in stock without manually sifting through merchandise. Zara should provide employees the ability to review inventory balances
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Zara Case Study Main Problems of the Company: Although it seems that the highly centralized distribution system that Inditex uses when it comes to Zara’s operations proves to be profitable and sustainable‚ in the long run in may lead to an impasse in several different directions for the clothing manufacturer. Sustainability of the Global Expansion: Although the centralized decision making reduces the whiplash effect on the overall supply chain‚ this strategy is not entirely without its drawbacks
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SAVONIA UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION‚ KUOPIO THE IMPORTANCE OF STRATEGIC MANAGEMENT A case study of H&M Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme‚ option International Business Author(s) Ding Huiru Title of study The importance of strategic management‚ Case study of H&M Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s)
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