The company that is going to be analyse in this essay is Inditex and particularly Zara‚ its main brand. Inditex Group is a textile company‚ the most important in the Spanish textile sector and one of the most important multinational and one of the most weighty multinationals in Spain. A Multinational Corporation can be defined as enterprises which own or control production or service facilities outside the country in which they are based (definition by the UN; Czinkota‚ 1992; page 298). Inditex
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Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
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Internal analysis 3 The Value Chain 3 SMS-model 4 External analysis 4 PEST 4 Porter’s Five Forces 5 Competitor analysis 5 SWOT analysis 6 Conclusion 6 Literature 7 Enclosures 10 Enclosure 1 10 Introduction In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked
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up with the new theories? What are these theories about? Why are these researchers calling for change? (Hint: 7Ps‚ 4Cs‚ SAVE‚ etc.) The new theories are the 7P’s and the 4 Cs‚ which is mostly used in service marketing. The 4Cs has two kinds‚ one invented by Lauterborn (consumer‚ cost‚ communication‚ convenience) ‚ the other by Shimizu (commodity‚ cost‚ communication‚ channel) The 7Ps are traced back to the book ‘Million Dollar habits’ by Brian Tracy‚ these add up to the 4Ps that already exist
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apparel Similarities and differences: The fashion industry recognizes local designers for producing the major fashion apparels which is different from the case of Zara that operates on a global level. However the industry is aware of the major players around the globe of which Zara is one. The industry is government aided while Zara is privately funded. Many of the organizations in the fashion industry are also supported through corporations and
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Inditex is one of the world’s largest fashion retailers‚ welcoming shoppers at its eight store formats -Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - boasting 6.104 stores in 86 markets. The Inditex Group is made up of more than 100 companies operating in textile design‚ manufacturing and distribution. The group’s success and its unique business model‚ based on innovation and flexibility‚ have made Inditex one of the biggest fashion retailers in the
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implication of Gateway’s decision to offer fewer configurations ? Zara : Apparel Manufacturing and Retail 1. What advantage does Zara gain against the competition by having a very responsive supply chain ? 2. Why has Inditex chosen to have both in-house manufacturing and outsourced manufacturing ? Why has Inditex maintained manufacturing capacity in Europe even though manufacturing in Asia is much cheaper ? 3. Why does Zara source products with
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used by maximum number of people. ➢ Price perception of various brands: ➢ 82% thought Black Bird is 7p‚ 18% thought it was at 8p… 76% thought Four Ace was at 8p and 21% thought it was at 7p.3% thought Four Ace was at 10p. ➢ 92% thought Snowax was at 10p ‚ 8% thought it was at 8p. ➢ 10% thought chetak was at 9p‚ 60% thought it was at 8p‚ 30% thought it was at 7p. Percentage of respondents using Black Bird is 31 and Four aces is 20 ‚ Chetak is 4‚ Snowax is 5 . 29% use
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Street Ozone Park‚ NY‚ 11417 (718) 213-28616 alexis.yecora@me.com February 26‚ 2013 Mrs. Lilly O’Connor Customer Service Manager Zara Corporate Office Headquarters 500 Fifth Avenue‚ Suite 400 New York‚ NY‚ 10110 Dear Mrs. O’Connor: Please credit my Visa account to correct an invalid charge of $291.73. On February 18‚ 2013‚ I bought through your Zara USA website two of the woman shoes. I purchased in size 6 both the Electric Blue wedge sneakers and the brown Studded Strappy sandals
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Zara also boasts impressive financial figures. Profits at Inditex SA‚ the owner of the Zara retail chain‚ have jumped 64% in the first quarter of 2010‚ while the company’s stock has risen 43% in the past 12 months. Zara‚ now present in 77 countries‚ also recently launched online operations in 85 countries encouraged by the two million people who have downloaded Zara’s smartphone application in the first six months after its launch (Bjork 2010). 5 flexibility princeples on which zara
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