Minor Project Proposal On The Study of Agile Supply Chain in Apparel Sector Submitted by Mehta Vitika Murari Under the supervision of Ms. Jagriti Mishra Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles‚ Govt. of India) GH-0 Road‚ Behind Infocity Gandhinagar 382007. Gujarat http://www.nift.ac.in September‚ 2014 DECLARATION I hereby declare that the Report of the Market Research entitled “Marketing Strategy Of
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Please read the article: Zara: Fast fashion from savvy systems available for free at http://www.flatworldknowledge.com/pub/gallaugher/41128#pdf-7 This article makes up Chapter 1 of the free‚ open access book titled‚ Information Systems: A Manager’s Guide to Harnessing Technology‚ by John Gallaugher. Please ensure that you read the entire Chapter 1 of the book consisting of 3 parts (Part 1 Introduction; Part 2 Don’t Guess‚ Gather Data; and Part 3 Moving Forward). Now answer the questions below:
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the time of the whole process including designing‚ producing‚ delivering and selling is very short‚ and all can be done even in only 21 days (Fahy & Jobber‚ 2012). Compared with its competitor‚ ZARA‚ although they have similar fashion designs‚ H&M has lower price of about 30 per cent to 50 per cent than ZARA (Figure 1) (Boyu-linen‚ 2011). Moreover‚ it usually cooperates with world famous designers or super stars‚ such as Karl Lagerfeld in 2004 and Madonna in 2007‚ to design its products (H&M.com).
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companies‚ companies face tight competition and need to handle the online shopping with care such as choosing the right platform‚ determining the shopping behavior of a group of people which can be divided by age‚ culture‚ nationality and the like. Zara is one of the fashion design retail stores which started to sell to Chinese online shoppers‚ online shopping platform owned by Alibaba. Our research is designed to find whether sales will increase and what are the key success factors to ensure it.
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* To clarify what Blockbuster will achieve ; * A clear segmentation‚ targeting and positioning (STP) strategy; * To indicate your chosen market and how Blockbuster will stand out from the competition; * Proposals for each of the 7Ps; * Your report will explain how you will use or adapt the tools of the marketing mix; * Control and evaluation; * Which will show how you will measure the success of our marketing plan. Notes HMV should be located in UK. You
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that are at the same time trendy and practical. Of course the stylists are inspired by fashion shows but they have to design more than 70% of basic clothes and around 30% of "fashion" products. Prices remain affordable even though they are higher than Zara. MANGO’s goal consists in proposing clothes for everything. That is the reason why the brand opened different lines: casual sport‚ suit and jeans. Mango is an excellent example of a smart marketing mix tools usage. Place All their stores are in
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fashion” being thrown around lately. For those of us without tons of disposable income‚ fast fashion is a trend that can allow us to don the latest looks walking the runways at a fraction of the cost of designer clothing. Clothing retailers such as Zara‚ H&M and Forever 21 are taking advantage of the fast fashion business model to get pieces similar to the ones presented by the world’s top fashion designers on their shelves in no time flat. When new collections are shown in the fashion capitals of
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Textiles Intelligence 13.2 (2009): 1-28. Business Research Markets. Web. 24 Mar. 2010. 6 7. Jupiter‚ Ryan A. "Number Crunch for H&M." Business Archives 27.1 (2009): 1-23. LexisNexis Academic. Web. 24 Mar. 2010. 8 9. Lully‚ Stacy S. "H&M Joins Zara With Expansion Plans As New Players Enter Sector." LexisNexis Academic. 5 Mar. 2010. Web. 26 Mar. 2010. 10 11. Michael‚ Jennifer M. "H&M Keeping Fast Fashion Fresh and Profitable." The New York Times [New York City] 10 Nov. 2009: 1-4. Print.
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Prentice-Hall‚ Inc.. pp. 639 Kotler‚ Philip.‚ Armstrong‚ G.‚ Brown‚ L.‚ and Adam‚ S Kotler‚Philip.‚Armstrong‚G. (2010) Principles of Marketing 13th Ed. Pearson education. Australia/Prentice hall. History of Zara. (2008). Retrieved November 3‚ 2009‚ from Zara-Clothing: http://www.zaraclothing.net/history-of-zara/ MarketLine Holt‚ DB (2004). "How Brands Become Icons: The Principles of Cultural Branding" Harvard University press “Harvard MA Websites:
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socio-cultural‚ and technological aspects‚ and the 5 forces which shape the business strategy of clothing industry. Moreover‚ to illustrate the competition better‚ three clothing retailers belonging to high street fashion industry‚ which are Topshop‚ H&M and ZARA‚ will be selected for analysing the competition in the market. 2. External environment analysis (PEST) 2.1 Economic issues 2.1.1 Recession and austerity measure in UK Nowadays‚ the economic development of UK is teetering on the edge of recession
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