creative & challenging step in marketing is designing the right marketing mix The marketing mix is the specific collection of actions & associated instruments employed by an organisation to stimulate acceptance of its ideas‚ products & services Total Offer to the Customer First‚ the firm chooses the product to meet the identified need of the target segment Second‚ the right distribution channel is used to make the product available Third‚ the firm undertakes eye catching promotion Fourth
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Introduction The financial services sector accounts for a significant share of economic activity in most countries. The sector is recognized for its contribution towards long-term growth and efficiency given its intermediate role in channeling resources to all sectors of the economy. Improved provision of financial services enables greater efficiency in other sectors by expanding the range and enhancing the quality of such services‚ by lowering costs of funds‚ and by encouraging savings and more
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the edge over regular ventures; using the latest technology will help in many different ways inside the business venture in terms of marketing‚ HR‚ management...etc. This would give us a clue why Vodafone is one of the leading companies in its industry. Michael‚ Duane and Robert(2009) stated that Vodafone was the leading mobile operator in the world‚ with over 150 million customers in over 26 countries around the world; Vodafone’s market capital is estimated at $165.7 Billion‚ making it the eleventh
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the Vodafone Case We start of with making the calculations for the premium that Vodafone is going to pay for Mannesmann. We know that Mannesmann will own 47.2% of the equity of the newly combined company. This is 47.2% from € 275 375 million‚ which is €129 997 million. Vodafone is offering 53.7 shares of the value of December 17‚ so € 4‚957‚ for every share of Mannesmann. Mannesmann has 517‚9 million shares‚ so Vodafone would pay 517‚9 million * 53‚7 * € 4‚957 = € 137 860.3 million. This would
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[pic] Westminster International College Module Title: International Economics Programme: BABS Semester: Four Academic Year Period: October 2012 - January 2013 Lecturer: Dr. Kui Juan Tiang Date of Completion and Submission: 17 December 2012 Submission Method: Online via turnitin Assessment Type: An individual type-written assignment Assignment Question: The attached article discussed the risks and rewards of China going global. Critically analyse China’s international
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Telecom Industry After mergers and acquisitions‚ the top mobile companies are: Egypt-based Mobilink has 32 %market share with 32.3 million subscribers. Norway-based Telenor has 24% market share with 20.893 million users. Ufone‚ associated with the Pakistan Telecom Company Ltd (PTCL)‚ managed and partly owned by UAE-based Etisalat‚ has 19.5 million users. UAE-based Al-Warid has 16.9 million users. China-based Zong has 6.7 million users. According to the latest reports‚ the number of mobile phone
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Background Information 2 Vodafone 2 Samsung 2 Capital Structure Analysis 2 Vodafone & Samsung Results 3 Liquidity analysis 3 Financial Leverage Ratios 3 Possible changes in Capital Structure – Vodafone 4 Possible changes in Capital Structure – Samsung 4 Capital Structure Finance Theories 4 Modigliani and Miller Irrelevancy Theory 4 Pecking Order Theory 4 Trade-off Theory 4 Clientele Effect 5 Traditional View & Shareholders Wealth 5 Vodafone 5 Samsung 5 Bankruptcy
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Vodafone Suggested questions 1. What was the strategic and economic rational for Mannesmann’s acquisition of Organge? Did Mannesmann overpay for Orange? 2. Vodafone AirTouch proposed that each Mannesmann share would receive 53.7 Vodafone AirTouch shares‚ so that in aggregate Mannesmann shareholders would own 47.2% of the equity if the combined firm. a) Describe the stock swap. As of December 17‚ what was the market value of Mannesmann’s contribution to the combined firm? As a Mannesmann shareholder
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Report on Vodafone Group PLC 2014 17/11/2014 Aniruddha Shinde Student Number: 10122047 Course Title: Master of Business Administration (Information systems) Lecturer Name: Mr. Enda Murphy Module/Subject Title: International Management Word Count: 4320 Report on Vodafone Group PLC 2014 Table of Contents 1. 2. Introduction: ................................................................................................................................... 3 1.1 Objectives of Study: ........
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Introduction to Vodafone | 3 | 3 | Vodafone and Public Relations | 4 | 4 | PR strategies of Vodafone India | 5 | 5 | Crisis | 7 | 6 | Vodafone future PR strategies | 8 | 7 | Webliography | 10 | Executive Summary This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September‚ 2007. It was previously known as Max Touch‚ Orange and Hutch. Over the years these brand names projected the services in many different
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