[pic]TOURISM MARKETING & PROMOTION DECEMBER 2009 TOURISM MARKETING & PROMOTION Instructions to candidates: a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time) b) Answer any FIVE questions c) All questions carry equal marks. Marks for each question are shown in [ ] 1. Discuss the information you will expect to find in the main sections of a typical tourism development plan and provide examples to support
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opened in 1957 and Marriott has established a culture and tradition of innovation‚ service and performance. At this moment Marriott International has around 3801 properties 660394 rooms in 74 countries and territories (http://www.marriott.com/hotel-development/real-estateinvestments.mi). The company is present in different markets in the tourism sector like: full service lodging‚ select service lodging‚ extended service lodging‚ timeshare and at one point in history they were having theme parks as
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Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and a service provider
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discuss about marketing mix‚ customer wants‚ creating value for the customer‚ destination location and tangible experience from tourism marketing perspective. Marketing Mix 1) Product A service is something that cannot be touched. This means that it is harder to market‚ than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other. Many of the services/products
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Managing and Marketing Tourism Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012‚ G20 heads of state recognised tourism as a driver of growth and development‚ as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business‚ recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which
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concepts of marketing for travel and tourism and the influences that marketing has on society. The impact of the marketing environment on travel and tourism businesses. The relevance of marketing research and marketing information to managers in the travel and tourism industry. The relevance of tourist markets compared to business markets for the specific destination. The market segments that would apply to "Deutsch Link" and how they can be targeted through marketing activities. Marketing For Travel
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respondents. A. Nature of Research Statement of the problem Are the LPU Tourism Students satisfied with the tourism uniforms bought from LPU based on affordability‚ comfort‚ quality and availability? Scope and limitations This study seeks to find out the over-all satisfaction of the LPU tourism students on the tourism bought in LPU. Thus‚ the locales of this study are Lyceum of the Philippines University- Manila Tourism students of Academic year 2014-2015. Significance of the Study This research
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Description of the service marketing mix elements (7Ps) The traditional marketing mix was formulated by maintaining the goals of marketing. This marketing mix may also be adapted for services marketing. The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself
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Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery. The product marketing mix consists of the 4 P’s which are Product‚ Pricing‚ Promotions and Placement
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Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased‚ and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service‚ and then return the next day and have a poor experience. So often marketers talk about the nature
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