Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena in February 2007. All three are IIT alumni‚ and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS‚ IDG & Accel Partners.[6] The company started off in the business of personalization of products‚ and soon expanded to
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Unit 4- P3 Knowing the customer service skills required to meet customer needs in travel and tourism contexts. Communication skills is important an important part of the travel and tourism industry. It is important to use the appropriate methods of communication for a given situation. Communication takes place face-to-face‚ by telephone‚ in writing electronically (e-mail and fax). Face to face is dealing directly with customers either face to face‚ individually or in a group situation. Dealing
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Chapter 11 Creating delivery systems in place‚ cyberspace and time Learning Objectives- What are the options for delivering our service? * What physical and electronic channels can we use? * Should we offer customers a choice? * What physical evidence should our facilities present? * When and where should our service be available? * Is it feasible to shift from high-contact to low-contact delivery? * What options exist for using third-party intermediaries? Definitions
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you’ll have a great time with Vodafone‚ but if you’re not happy with your device‚ you’ll need to go back to the company you bought it from to find out what to do next. Once again‚ welcome to Vodafone and thanks for choosing us. Vodafone Customer Services team Your account details Account number 687970078 Mobile number 07449659303 Contract start 14-Jun-13 Minimum commitment end 13-Jun-14 UK minutes 600 UK texts UNLIMITED
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Research is evidenced-based / Empirical - Correlation between variables - Regression (Multi-Linear Regression) - Mixed Method - Quantitative then Qualitative - Qualitative then Quantitative Customer Satisfaction = Sum of Service Elements Facilitates service improvements‚ increases profits Performance is measured by asking questions about satisfactions Performance = Satisfaction Week 12 & 13 Tutorial Chapter 13 & 14 1. Describe the factors that may encourage or inhibit a
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Lecture Topic 1 : The Service Sector Reading : Chapter 1‚ Services Marketing : People‚ Technology‚ Strategy by Kotler & Wirtz‚ 7th Edition. The Service Sector- some facts : • In the West‚ business conditions generally remain difficult for service sector firms with falling prices hitting profitability. - The service sector typically accounts for between 66% and 75% of GDP in most of the more highly developed economies. (Central Intelligence Agency‚ 2011)
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344SAM Project Management Lecture 1 Introduction to Project Management Teaching Staff • Dr Dannie Talbot • Email: danielle.talbot@coventry.ac.uk • Dr James Smith • Email: james.smith@coventry.ac.uk Formal Outcomes The intended learning outcomes are that by the end of this module students should be able to: • Develop a project management plan in a business context • Critically evaluate different approaches to project management • Evaluate methods of managing large scale projects
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VISITBRITAIN Contents Overview 3 1.0 Examine the importance of marketing within the company and consider the part it has played in the overall success of the company 3 2.0 Critically analyse the strategies adopted by the company in recent years (focusing on STP‚ product/market development‚ and competitive positioning) 4 2.1 Segmentation‚ targeting and positioning. 4 2.1.1 Geographic segmentation 4 2.1.2 Psychographic
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Strategic Marketing Plan Table of contents 1. Executive summary………………………………………………………………………..1 2. Mission statement………………………………………………………………………….2 3. Goals and objectives……………………………………………………………………….2 4. Market segmentation strategy ……………………………………………………….3 4.1 Demographic segment………………………………………………………………………………………..3 4.2 Psychographic segment………………………………………………………………………………………5 5. Positioning strategy………………………………………………………………………..6 5.1 Identify possible competitive advantage……………………………………………………………
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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