were established by Nokia from 2008 until now. Thus giving you a general understanding of Nokia’s past operations in the market of tablets and also a general idea of the smartphone market (because they are strongly interconnected). Finally‚ IP protection methods and current legal issues in relation to IP management are addressed. 1.1. Cooperation Forms 1.1.1. Acquisition Figure : Nokia Acquisitions 2008/2009‚ Source: Nokia This figure shows the target companies of Nokia in 2008 and 2009 – with
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FACULTY OF MANAGEMENT AND TOURISM PRINCIPLE OF MARKETING MARKETING PLAN NOKIA LUMIA Tutorial: Tut 1 BA Group members: TABLE OF CONTENT I. Executive Summary II. Current Marketing Situation 1. Market Situation 2. Product Situation 3. Competitive Situation 4. Distribution Situation 5. Macro-environment Situation III. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats IV. Objectives and Issues 1
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Communication Plan for NOKIA Executive Summary This study was carried out to analysis the marketing communication plan for the Nokia smartphone. Nokia was merged by Microsoft and became a division in Microsoft called “Devices Group”. Thus‚ the study investigate both the past communication plan for Nokia‚ and the present or future plan for “Devices Group”. There are 6 sections for this essay‚ with a logical flow started with the review of marketing plan‚ followed by program situation analysis; communication
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Chapter 1: Overview of Nokia Company 1.1 History of Nokia Nokia started as a wood-pulp mill in southern Finland and started to manufacture paper in 1865 by engineer Fredick Idestam. Since the demand for paper and cardboard was high and there was European industrialization‚ Nokia become successful. In 1895‚ Nokia is passed to Gustaf Fogelholm. In 1920s‚ the Rubber Works started to use Nokia as their brand name. Nokia produced footwear‚ tyres‚ rubber bands‚ industrial as well as raincoats. After
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Strategic planning and process of Nokia In this project I have covered various topics of marketing which are basically strategic planning‚ strategic planning process‚ the domestic strategic planning while the international strategic planning and also the difference among them. For more clearly understanding this topic I have also briefly discussed the case study of NOKIA. I have deeply studied Nokia’s strategic planning in India that is what all measures it took to grow and capture the Indian market
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DECLINING NOKIA MARKET ” CONTENTS 1. Introduction 1.1 Literature Review 1.2 Objective Of The Study 2. Research Methodology 2.1 The Study 2.2 Sample 2.3 Tools For Data Collection 2.4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed
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Nokia has been one of the brands that are in the last 20 years been synonymous with high-quality phones. Till 2007‚ Nokia had a market share of 80% in the smartphone market‚ and the most important reason for losing ground during the digital age‚ actually smartphone age was due to the weak position of Nokia in the technological system or ecosystem. “Nokia failed in connection to people!!” One of the reasons for Nokia failure is on one side that Apple redefined smartphones with touch screen and
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content I. Introduction II. Context of Nokia business strategy and the significance of stakeholder 1. Vision 2. Mission 3. Objectives 4. Stakeholders a. Internal (Employees) b. Connected (Customers and suppliers) c. External (Government) III. External environment and organizational audit 1. PESTEL (located in Finland) 2. Five force 3. Organizational audit IV. SWOT analysis of company and strategic positioning techniques to the analysis of Nokia 1. Value chain 2. SWOT · Strength ·
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especially in this market. Nokia has created an established brand name for them internationally and this makes it hard for new entrants to compete. 5. Big firms may retaliate and try to prevent companies from entering the market by giving out special deals or lowering price to the point where it is not viable for new entrants to compete. 6. Patents also limit innovation and this will potentially deter new entrants. 7. Due to the size of the big firms such as Nokia‚ they will have an advantage
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Human Resource Management Negotiation strategy Introduction Negotiation strategies and tactics come from understanding the negotiation process and knowing how other people use it. This allows the person negotiating to watch out for tricks another person might use to convince him that he’s wrong. Negotiation is about working a problem out so that both parties are happy‚ but it’s still best to know tricks that others ... Read More » Internship Report on Forecasting HR Needs and Planning A study on
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