MEASURING PERCEIVED SERVICE QUALITY A Case Study of the Croatian Hotel Industry INTRODUCTION Hotel industry highly competitive Service is important for gaining a sustainable competitive advantage in the marketplace Nature of Service • Multi-dimensional • Hard to measure BACKGROUND Perceived Service Quality • The extent to which a firm successfully serves the purpose of customers (Zeithaml‚ Parasuraman and Berry 1990). • Important attributes: • Cleanliness‚ security
Premium Psychometrics Hotel Measurement
Executive Summary In March 2014‚ my friends and I is interested in the development of a luxury hotel‚ planned to be operated by a well renowned hotel brand‚ a feasibility study was commissioned to be made. The purpose of this paper is to investigate the opportunities and risks of operating a high class hotel at the designated location. In order to determine whether a feasible operation of such an establishment is possible‚ the various key factors of competitive business in this particular market
Premium Credit card Hotel Hotels
outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables firms to maximize their resources and to reinforce their competitive advantage. One of the most popular areas for outsourcing in hotels would have to be the Food and Beverage sector. The decision to outsource by many hotels has been
Premium Hotel Outsourcing Hospitality industry
Mini Case 1: Hotel Continental By Rodriguez & Echanis Fundamentals of Management‚ Text & Philippine cases (6th Ed) Quezon City‚ Philippines: Diwata Publishing‚ Inc.‚ pp. 69 – 74 I. Personal Perspective To venture to another business as an answer to a growing demand could be an opportunity to grow and expand ones capability in handling business. There are so many nature of businesses and each requires keen knowledge if not thorough for
Premium Hotel Travel Lodging
Master of Business Administration Batch of July 2013 - 15 Semester – I Subject Name Subject Code Subject Credit Economic Analysis for Business Decisions (EABD) MGT 502 2 The primary objective of this course is to develop the abilities of students to apply fundamental principles of economics to a wide range of managerial decisions. The focus of this course will be on understanding the theory and principles of microeconomics for applying the same in the real world issues and to take managerial
Premium Marketing
ladies and gentlemen taking care of ladies and gentlemen IS THERE A ROOM IN THIS DYNAMIC INDUSTRY FOR YOU????? “OF COURSE! OUR BUSINESS IS SERVICE.” What is service? What is the secret being the best?-(asked t the General Manager of Oriental Hotel in Bangkok) SERVICE‚ SERVICE‚SERVICE SERVICE Webster’s New World Dictionary -the act or means or serving To serve is to: “provide goods and services for”&“be of assistance to.” With thousand of guest encounter each day‚ it is critical
Premium Hotel Seven deadly sins Tourism
Royal Hotel The Royal Hotel faces issues typical of any hotel. Customer service and aesthetics are the cornerstones the hospitality business and if they are lacking in anyway‚ patrons will find other hotels that better suit their needs. The Royal Hotel GM sees the recent events as unacceptable and is attempting to correct the problems and ensure they do not lose customers to competitors by hiring the firm that Blake works for. Blake will attempt to solve the problems of the hotel by installing
Premium Quality control Implementation Management
Monique Chenard Hotel Security Kathyrn Adiar Course # HM/486 The hotel industry known for its promise of a great stay and exceptional service but recently many hotels now have to promise safety and security for its guests. After past events‚ which include the attacks on September 11 and the most recent attack on hotels the Mumbai attacks‚ many hotels are looking for new and improved ways to help keep their employees and guests safe. Many hotels are now implementing a new system of security
Premium Security guard Security Hotel
Adrien May 1‚ 2013 Period 8 Fontainebleau Hotel Around this part of the state‚ there are several buildings with different forms of South Florida architecture. This is especially so in the areas of Miami-Dade county and Broward county. I am really fascinated however with the style of the Miami Midcentury Modern style. One such building that I have taken pleasure in that incorporates this style would be the Fountainebleau Hotel. The Fountainebleau Hotel also known as Fontainebleau Miami Beach is
Premium Florida Miami
Hotel Security HTT/ 200 September 19‚ 2010 Patti Thomas Hotel Security When the physical safeties of hotel guest are concerned‚ the areas that come to mind are the indicial rooms‚ parking garages and elevators. Since the events of 911‚ the industry has elevated its goal for safety. There are other security issues important in a hotel‚ with regard to protecting a guest‚ maybe surveillance and security staff. Having trained individuals to be on high alert at all times while guests
Premium Hotel Hotels Motel