Microsoft Corporation 1.1 Executive Summary The purpose of this article is to highlight the current marketing strategies of Microsoft Corporation and also to identify the lacking areas where Microsoft should develop new strategies to with stand with the throat cutting market challenges. 1.2 Mission Statement Empower people through great software anytime‚ anyplace‚ and on any device. 1.3 Our Values As a company‚ and as individuals‚ we value integrity‚ honesty‚ openness‚ personal excellence‚
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Introduction to Microsoft Corporation Microsoft Corporation is an American multinational software corporation headquartered in Redmond‚ Washington that develops‚ manufactures‚ licenses‚ and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4‚ 1975. Microsoft is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable companies. Microsoft was established to develop and sell BASIC interpreters for
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History of Microsoft Word Microsoft was created by a very smart man. That man wanted to help out people in the world‚ but he did not know he would become a billionaire in the process. His name is Bill Gates. Bill Gates‚ Microsoft founder‚ was born on Oct. 28th‚ 1955. He was 19 yrs. old when he first set up Microsoft. His dream was that every home would have a computer. The
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Table of Contents Introduction History of the Microsoft Company History of the Yahoo Company Merger Conclusion Reference Introduction Voluntary amalgamation of two firms on approximately equal terms into one new legal entity called merger. Mergers are effected by exchange of the pre-merger stock (shares) for the stock of the new firm. Owners of each pre-merger firm continue as owners‚ and the resources of
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Background of Company Microsoft Corporation‚ incorporated in 1981‚ is engaged in developing‚ licensing and supporting a range of software products and services. The Company also designs and sells hardware‚ and delivers online advertising to the customers. The Company operates in eight segments: Windows & Windows Live Division (Windows Division)‚ Server and Tools Business‚ Online Services Division (OSD)‚ Microsoft Business Solutions‚ Microsoft Office Division‚ Microsoft Phone Division‚ Skype and
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Contents Executive Summary 2 Introduction 3 Microsoft 3 Xbox 4 The Original Xbox 4 Xbox Live 5 Xbox 360 5 The New Next Generation – Xbox One vs PlayStation 4 5 Defining the Industry 6 Gaming Console Market Revenues 2003-13 (US$ million) 6 Revenue forecasts for 2013 7 Industry Trends 7 Loss-leading strategy 7 Innovative Technologies 7 Gaming in the Cloud 7 Rise of Indie Game Developers 8 Porter’s 5 forces analysis 8 Value Chain Analysis 9 Operations and Supply Chain 9 Distribution 10 Marketing 10
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Microsoft Recruiting Strategy Recruiting Creative thinking over experience Microsoft has the policy of only recruiting the best and the brightest for their company. Over the years they have dvelopped a system of hiring people fresh from college. They mostly target top universities from the united states‚ Europe and some in japan. It is true that those who just graduated lacked work experience but COO steve ballmer explained that Microsoft preferred creative thinking and ambition over experience
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Like most large corporations Microsoft has a human resources department that has a large impact on the overall operation of the company. Microsoft’s HR‚ like most has implemented practices that are critical to the company’s success‚ and others that prevent the company from reaching even greater heights. An HR practice which always has been crucial to Microsoft is its recruitment style. Microsoft is only interested in the best‚ to the point where they prefer to leave a position vacant
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Microsoft Project is a wonderful project management software‚ which offers a vast array of benefits and capabilities for someone managing a project‚ large or small. The key to maximizing the using any software program is to ensure training is provided on its uses. There are a number of capabilities within a software program like Microsoft Project. One of them is that it provides tools to calculate the budget and control costs. It has the ability to calculate standard hours‚ overtime hours
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How does Microsoft conduct strategic planning and what role human resource management plays in that process? It is apparent that people are Microsoft’s greatest asset. Linking production areas and using an atmosphere that caters to the 30 year old average employee age‚ has made the company a fantastic place of employment. Human Resources is responsible for identifying‚ hiring‚ and retaining their gifted talent. Microsoft has also boasted as very generous compensation and benefits program that
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