Topic: Nike marketing strategy‚ social responsibility‚ and diversity. Specific Purpose: To inform my audience about the marketing strategy‚ environmental and social commitment and diversity of Nike company Brief: In my presentation‚ I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION § Preview – Because Nike’s success largely depends on its shrewd marketing strategy‚ I will be explaining to you the importance of marketing to Nike
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difficult but not impossible; it just requires some hard thinking and some hard decisions. Where are the leaders with the vision to take up the challenge?"1_ The keywords in the above excerpt are "workers"‚ "solutions"‚ "leaders" and "challenge". Nike Inc.‚ the world _LEADER_ in the athletic footwear‚ apparel‚ equipment and accessories for sports and accessories for sports and fitness enthusiasts2‚ faces today the _CHALLENGE_ of finding appropriate _SOLUTIONS_ to the sweatshop conditions for the
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Strenghts |Weaknesses | | | | | |A well-recognised brand all over the world‚ the firm is considered |Bad reputation since 1997 because of picture showing child word in | |as a one of the major manufacturer of athletic shoes‚ sports |Pakistan. | |equipment
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Nike “Just Do It” Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory‚ it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports‚ Phil
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Participation Report (2007) participation in sport is biased towards males under the age of 45 who are categorised in the ABC1 socio-economic grade. Therefore the ideal target market Nike should aim this product at is the young sports enthusiasts between the ages of 15-35. In order to reach their target market‚ Nike will segment the country geodemographically targeting the cities with the highest level of sports participation and ABC1 individuals. The target audience to be used in this DSM strategy
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Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity.
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Nike Annual Report Analysis In January of 1964 Phillip Knight a University of Oregon track athlete and Bill Bowerman‚ Knight’s coach‚ founded Blue Ribbon Sports. Their company became incorporated in 1968 and is known today worldwide as Nike. Nike leads the world in the design process‚ marketing and distribution of a quality‚ innovative world leading athletic product ranging from footwear‚ apparel‚ equipment‚ and a large variety of accessories for a number of sports and leisure activities
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NIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday‚ December 23‚ 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports‚ the company focused on providing high quality running shoes designed especially for athletes by athletes‚ at competitive prices. Today‚ Nike is the world’s leading maker of athletic shoes‚ equipment and apparel. Nike has invested highly on marketing
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get a total cost of capital. Team 12 does not agree with Joanna Cohen’s WACC calculation because we feel she took some liberties in her numbers‚ the most notable being that of equity. Ms. Cohen used book equity‚ which was $3‚494‚500‚000. Since Nike is a publicly traded company‚ the stock price should be multiplied by the number of shares outstanding in order to get the true equity of the firm. 271‚500‚000 multiplied by $42.09‚ would give you $11‚427‚435‚000 in equity. In Ms. Cohen’s calculation
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INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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