The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Coke v. Pepsi – 5 Forces Analysis Industry concentrate produces High intensity (depends on price/advertising cost/ high number of substitutes(low calorie drinks/no carb drinks/ not carbonated drinks like orange juice) Pepsi products /Coke products New Entrants (barriers/rivalry) High Intensity-Brand recognition dominant market/ patents on style and colors Network relationships & high cost of entry established such as distribution‚ warehouse‚ bottlers‚ and shelf-location high marketing
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beirut | FINANCE 210 CASE | PEPSI VS. COCA COLA | Instructor: Leila Atwi | | 12/12/2010 | Raneem Jaffal (Ratio Computation) Jana Haounji (Ratio Analysis) Alexandra Aboulhosn (Recommendations and Comparison) This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity‚ solvency‚ asset management‚ profitability‚ and valuation between the years 2008 and 2009 respectively. | Part One: Pepsi Ratio Analysis: Pepsi PEPSI RATIOS | | 2009 | 2008 | Percent
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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Supply Chain Management Adel Abou Heneidy Learning objectives To develop understanding of the following key areas and their interrelationships: * Basic concepts of logistics and supply chain management * The strategic role of a supply chain * The key strategic drivers of supply chain performance * Analytic methodologies for supply chain analysis 2 Supply Chain Management Adel Abou Heneidy Highlights: • • • • • • • • Understanding the Supply Chain Supply Chain performance: achieving strategic
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Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“ in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially‚ competitive strategy should
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Advertisement review Product: Diet Pepsi In this review‚ a series of Diet Pepsi advertisements were taken into investigation. Since 2011‚ the drink has been endorsed by the 40-year-old American-based Columbian actress‚ Sofia Vergara. In 2013‚ Vergara was featured in a series of two TV commercials‚ namely Toast and Come on. The slogan for this promotional campaign is “Love Every Sip”. As part of the promotional campaign‚ Vergara also briefly appears in an episode of the Ellen Degeneres Show‚ a
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Financial Analysis of Pepsi Co. Pepsi Co. was Created and developed in 1898. It was first introduced as "Brad’s Drink" to be later renamed as Pepsi-Cola on June 16‚ 1903‚ 60 years later removing the “Cola” and leaving just Pepsi. "Brad’s Drink" got its name in New Bern‚ North Carolina‚ United States‚ in 1898‚ after his creator‚ Caleb Bradham He made it in his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme and kola nuts used in making the beverage
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The Pepsi commercial is about selling a soda‚ a coke‚ there’s no real reason behind it. It begins insulting other cultures (as told by viewers on social media) by showing several racial stereotypes. Then‚ a white‚ famous‚ wealthy women‚ Kendell Jenner‚ comes out to stop a huge protest by giving the police officers a Pepsi. The SNL commercial makes fun of it‚ pointing out the ridiculesness of the commercial itself. The satire in the SNL commercial points out the racist points of the Pepsi AD by talking
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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