REPORT BY COMPETENCY GROUP MARKETING STRATEGY OF UNITED COLORS OF BENETTON INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Page 1 IIPM AHMEDABAD REPORT BY COMPETENCY GROUP An Analysis of Marketing Strategy of United Colors of Benetton A report submitted towards the partial fulfillment of the requirements of the two years full-time MBA Degree. Guided By: PROF. PABITRA RANJAN CHAKRAVORTY Submitted By: SHREY GHOSAL STEFFY VELAYUDHAN SANDEEP SINGH BHADAURIA SUMIT TANWAR
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Teams & Groups A Team • A group whose members have complementary skills‚ are committed to a common purpose‚ and hold themselves mutually accountable. Stages of Team Development (Tuckman’s Model of Team Formation) 1. Forming 2. Storming 3. Norming 4. Performing 5. Adjourning Forming Feelings of... – Excitement – Suspicion – Optimism – Fear – Anxiety – Anticipation Storming • • • • • Resistance Uncertainty Impatience Hostility Discomfort Norming • • • • Safety and
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Lesson 1 What Is A Group? • Every group evolves out of a purpose (strong or weak) • The most successful teams are driven by a strong purpose‚ often envisioned by an inspiring and visionary leader Definitions of Groups • A Psychological Group is any number of people who (a) interact with each other‚ (b) are psychologically aware of each other‚ and (c) perceive themselves to be a group. Huczynski & Buchanan • A Group is defined as two or more individuals interacting and interdependent‚
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Group Dynamics Within this essay I will reflect upon a specific issue of group dynamics that was experienced during a group exercise. Gibbs (1988) reflective model (Jasper‚ 2003. p.77) will be used to reflect upon the issue effectively and to set out the structure of reflection. Confidentiality and the GSCC code of practice will be kept to and maintained throughout this essay. The names of the people within the issues explained will be made up due to confidentiality. Group dynamics is that field
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2.1 Group process: inclusion A cornerstone for facilitators is to understand what happens to people in groups. To do this‚ we need to look both at what people set out to achieve‚ the task‚ as well as how they get along – the processes of group activity. People often behave quite differently in groups and teams from one-to-one settings. Some people become quiet‚ others turn into bullies or tormentors‚ some become jokers. For the facilitator who has to rely on others for getting the job done‚ this
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Liberty University Defining and Classifying Groups According to the course text‚ “A group is defined as two or more individuals‚ interacting and interdependent‚ who have come together to achieve particular objectives” (Robbins & Judge 2009). There are multitudinous types of groups including formal groups‚ informal groups‚ command groups‚ task groups‚ interest groups‚ and friendship groups. In the fire department‚ an engine company is an example of a formal group. There is an officer‚ a driver‚ and a paramedic
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Case write-off Alibaba Group Introduction: Jack Ma‚ who has a foreseen‚ started the Alibaba Company after his visit to U.S. He found that China jump into the online commerce market really soon. The company was focused on B2B business and its initial goal is to help small Chinese manufacturers connect with buyers. Alibaba grew quickly and still growing. It launched several wholly owned subsidiaries‚ such as Taobao‚ Alipay‚ Alisoft. Alibaba group is considered to be a huge success among
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Groups and Teams Paper Organizational Behavior Introduction A team is a small group of people with complementary skills who work actively together to achieve a common purpose for which they hold themselves collectively accountable. In today ’s society‚ there can be several different factors that are associated for a group of people to become a high performance team. For a team to achieve great performance‚ and deliver real benefits to the organization‚ they have to be able to distinguish
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A group can be defined as two or more humans that interact with one another‚ accept expectations and obligations as members of the group‚ and share a common identity. A definition of the term group should strike a balance between being sufficiently broad to include most social aggregates that are true groups and being sufficiently narrow to exclude most social aggregates that are not true groups. The following formal definition meets these criteria: A group is (a) two or more individuals (b)
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| Chembra Peak: The hills‚ rocks and valleys which contribute to the very unique character of Wayanad provide a lot for adventure tourism. Trekking to the Chembra peak is a risky mountaineering endeavour. Chembra peak‚ the highest hill in Wayanad‚ is near Meppady town. Trekking to the top of this peak takes almost a day. Tourists can also stay one or two days at the top of the peak in temporary camps. District Tourism Promotion Council provides guides‚ sleeping bags‚ canvases‚ huts and trekking
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