Chapter 8 1. Explain what market segmentation is and when to use it. Market segmentation is to aggregate potential buyers into groups that have common needs and will respond similarly to a marketing action. Market segments are the relatively similar groups of potential buyers that result from the market segmentation process. The existence of different market segments has caused firms to use a marketing strategy of product differentiation. This strategy is related to using different marketing mix
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replenishment and lead times are not known with certainty-in such cases an investment in safety stocks is necessary if customer service is to be maintained at acceptable levels * Meet unexpected demands or demands for customization of products as with agile production * Smooth seasonal or cyclical demand * Take advantage of lots or purchase quantities in excess of what is required for immediate consumption to take advantage of price and quantity discounts * Hedge against anticipated shortage
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Demand Estimation Demand Curve Estimation ■ Simple Linear Demand Curves ■ The best estimation method balances marginal costs and marginal benefits. ■ Simple linear relations are useful for demand estimation. ■ Using Simple Linear Demand Curves ■ Straight-line relations give useful approximations. Identification Problem ■ Changing Nature of Demand Relations ■ Demand relations are dynamic. ■ Interplay of Supply and Demand ■ Economic
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Proposition 8- Same-sex Marriage Proposition 8 has stirred up a controversial debate among the citizens in California as well as in the other states of the United States. This argument on same-sex marriage is not only about accepting how the new society had brought‚ but also about associating with the civil rights movements. Proposition 8 meant more than just a ban on same-sex marriage‚ it is a battle between the equality among gay couples and the old traditional definition of marriage‚ a development
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PANERA BREAD (CASE #8) CURRENT SITUATION * The principal strategic was to make great bread broadly available to consumers across the United States. * The strategic give us the recognized as the nation ide leader in the specialty bread. * The driving concept behind panera bread was to provide a Premium specialty bakery and café experience to urban workers a suburban dwellers looking for a quick-service meal and move aesthetically pleasing dining experience. CORPORATE GOVERNANCE
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RULING ON PROPOSISTION 8 California voters voted in Proposition 8‚ on the November 4‚ 2008‚ statewide election. Proposition 8 added a new section to the state Constitution which provides that "Only marriage between a man and a woman is valid or recognized in California." The day after the election‚ three lawsuits challenging Prop. 8 were filed directly in the California Supreme Court. Proposistion 8 states that marriage the same sex is illegal. The planitffs argue that prop 8 violates the equal
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Assignment Demand Estimation 04-Dec-12 Liaqat Group Submitted To: Prof. Babar Hussain What Is Demand Estimation? When running a small business‚ it is important to have an idea of what you should expect in the way of sales. To estimate how many sales a company will make‚ demand estimation is a process that is commonly used. With demand estimation‚ a company can gauge how much to produce and make other important decisions. Definition: Demand estimation is
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Yes/No (iii) The quarantine service Yes/No (iv) The Great Wall of China Yes/No (v) Contact lenses Yes/No * Question 2: (a) Suppose the income elasticity of demand for pre-recorded music compact disks is +5.0 and the income elasticity of demand for a cabinet maker’s work is +0.5. Compare the impact on pre-recorded music compact disks and the cabinet maker’s work of a recession that
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Chapter 8 PORTFOLIO SELECTION Multiple Choice Questions Building a Portfolio Using Markowitz Principles 1. According to Markowitz‚ rational investors will seek efficient portfolios because these portfolios are optimal based on: a. expected return. b. risk. c. expected return and risk. d. transactions costs. 2. Under the Markowitz model‚ investors: a. are assumed to be risk-seekers. b. are not allowed to use leverage. c. are assumed
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Enthymeme 1 Types of Categorical Arguments 1. Enthymeme (having less than 3 propositions) 2. Syllogism (having 3 propositions) 3. Sorites (having more than 3 propositions) 2 Enthymeme Definition • The incomplete form of argument having omitted premise or conclusion. e.g. Diamond is expensive‚ because it is rare. • Enthymeme
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