Topic: Nike marketing strategy‚ social responsibility‚ and diversity. Specific Purpose: To inform my audience about the marketing strategy‚ environmental and social commitment and diversity of Nike company Brief: In my presentation‚ I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION § Preview – Because Nike’s success largely depends on its shrewd marketing strategy‚ I will be explaining to you the importance of marketing to Nike
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Review Questions for Final Exam November 2013 1. Discuss why much of the recent increase in FDI is being driven by the dramatic political and economic changes that have been occurring in many of the world’s developing nations. a. These countries are now open to FDI and companies in places that are developed want to go to places people don’t have all the products or as many of the product they sell. 2. Exporting is an attractive option for products that have a low value-to-weight ratio
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Business Strategy Introduction • Founded in 1977 by Larry Ellison‚ Oracle is a relational database management company whose products are used in many Fortune Global 100 companies • It underwent a few name changes before finally settling on Oracle Corporation so as to mirror its successful flagship product‚ Oracle database • Oracle is publicly traded on the Nasdaq and has grown globally having offices in more than 145 countries with over 80‚000 employees worldwide • It provides a number of
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Supplementary Notes (Business Model) Key Resources Financial support Parent company CEC International Holdings Limited [2] The reason why 759 Store survives is because it has its parent company as a backup support. The parent company provides financial support to its retail business [2] Physical shops The business aims to provide a relaxing and spacious space for its customers. [3] Majority of 759 Stores’ physical have very simple and warm interior decorations. The physical shops are usually
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• High staff turnover • Low staff morale • Lazy and badly trained staff • • • • Buy the Hotel New name- Renaissance Strategic Approach to HR Successful business and profit Differentiation strategy • A differentiation strategy calls for creating a product or service with sufficiently distinctive attributes that it sets your business apart from the competition. Attributes of differentiation strategy • highly skilled and creative productdevelopment personnel • a strong sales force • a strong
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8 C’s of a Business Letter Clarity The first element of all business letters is that they should be clear. This includes the purpose of the letter and words used within the text. Clearly state your point near the beginning to allow the reader a clear understanding of the letter’s purpose. Conciseness Avoid using extra words in a business letter. The element of conciseness refers to stating an idea in the fewest words possible. Don’t add superfluous information or extra words to fill space.
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Assignment 8: The Business World (24.0 points) 1. Choose a good that you are familiar with‚ such as a t-shirt‚ a tennis racket‚ a cupcake‚ a pair of sunglasses‚ or any other good. Be sure to choose something specific. Then‚ analyze its economic utility‚ using the questions below. a. Describe the good you chose to analyze. (1 sentence. 0.5 points) I chose a t-shirt to analyze. b. Describe the form utility of this good. Is the form utility good or bad? Can you think of ways to improve it
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Starting a business Chapter 10 | Starting a business 1. 2. 3. 4. 5. 6. Preparation Selecting a business structure Licences and registration Renting or buying the premises Franchising Opening for business Preparation Chapter 10 Starting a business Preparation • Before a person starts trading‚ they should: – do some research‚ – protect the IP‚ – prepare a plan‚ – raise some money‚ and – take out insurance. Selecting a business structure Chapter 10 Starting a business Business structures
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Chapter 8-Political Forces 6. How can international companies use their strengths to influence government policies? International business is not merely a passive victim of political forces. It can be a powerful force in the world political arena. As noted in chapter 1‚ about half of the world’s 100 biggest economic units are firms‚ not nations. (257) International companies repeatedly make decisions about where to invest‚ where to conduct research and development‚ and where to manufacture
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1. What determines demand for any given currency in the foreign-exchange market? Supply and demand for currencies establishes prices in the foreign-exchange market. Demand for a country’s currency increases when foreigners buy that country’s products. Supply of a country’s currency increases when the residents of a country buy foreign products. 2. What determines supply of any given currency in the foreign-exchange market? The means by which equilibrium is reached in a fixed exchange
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