Executive summary The Ford Ka cannot be marketed to a specific demographic segment‚ as defined by traditional variables such as income‚ age‚ or marital status. Willingness to purchase the Ka was for the most part not dependent on membership in these traditional segments. Alternatively‚ we propose Ford develop a campaign toward a certain segment defined by attitudinal and psychographic variables. We plan to target this segment with tailored advertising campaigns addressing their unique worldview‚
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Managing Business Operations Case Analysis: Blanchard Importing and Distributing Co. Inc. (HBS Case 9 - 673 - 033) Submitted by: Tushar Kothavale (130) NMIMS‚ FT MBA 2009-2011 1) Correct the Economic Order Quantity (EOQ) and Reorder point (ROP) quantities for each of the five items mentioned in the case. We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971. Calculations for Annual demand (R): The assumption made
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Case Nine BSHS 461 Case Nine The evaluation process is essential to organizations because it determines their accountability in the community as well as their performance standards to the funders. Sometimes the proper information is not gathered and this makes proving those very things very difficult. The study labeled Case 9 (Lewis‚ Packard‚ & Lewis‚ 2007) is about an organization being evaluated by their funder and realizing that they have not gathered some of the information they were
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Case Analysis Saku Problem Synopsis of the Situation Saku offers products in six different product categories. Some of their products are doing well while sales of some products are declining. Certain segments are experiencing market growth while some others are close to stagnation. The company wants to determine a product portfolio for the next few years that will take advantage of opportunities for expansion without negatively impacting the current sales of its products. Key Issues
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$168 million of Restructuring and special charges in 1992 Stakeholders •Absolute vs Relative priority •Secured claims ($159 million) prefer a low a value •Senior unsecured claims ($88 million) •12.5% junior debtholders‚ 9% debtholders •Junior Debt: 12.5% & 9% Debt ($40 & 16 million) •vultures purchased $16 million at 80-85% off face value •equity: likely wiped out including ESOP •management •cramdown
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How would you assess the challenge of repositioning the Samsung brand? Samsung‚ in wanting to reposition itself as a high value added preferred products provider from a value‚ or cheap OEM products provider‚ faced many challenges. A big challenge for Samsung was that the Samsung brand was at different stages of development in different country markets – so while in some markets the Samsung brand had high brand recognition and loyalty‚ in some the brand had low awareness. This caused management
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--------------------------------------------------Question 1--------------------------------------------------- Boston Beer‚ in response to consumers’ preference changes to more flavorful and bitter tasting brews‚ was founded in 1894. Boston Beer implements a “quality at any cost” strategy with a strong emphasis on product differentiation and implementing quality ingredients into its products. For instance‚ Boston Beer was the first company to employ a stamped freshness date on its bottles and ingredients
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Advanced Financial Management – Professor Dahiya 09/12/10 Case 1 We feel that General Foods Corporation ought to go ahead with the Super Project. While we feel the incremental costs approach lacks a certain degree of sufficiency in taking into account all overhead‚ we believe the $453‚000 cost of using the existing Jell-O facilities would have already been accounted for on the Jell-O balance sheet and thus is a non-factor in determining the profitability of the Super Project. Simply adding the
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Case Assignment 3 Affinity Plus (A) Table of contents Introduction 2 The benefits of “employee latitude” 2 The disadvantages of “employee latitude” 3 Balancing the tradeoffs between different degrees of latitude 3 Reasons for the high employee turnover at Affinity Plus 4 Management control system changes 5 The alignment of indirect lending and the MOE 6 Conclusion 6 Bibliography 8 Introduction In this case assignment the credit union Affinity Plus‚ which is based in Minnesota‚ will
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Q1. How attractive is the video game console industry in 2008? The video game industry can be seen as part of the broader entertainment industry‚ which is a sector that involves most part of the population all over the world‚ especially in the developed countries. The more countries will develop‚ the broader the entertainment industry’s consumer base will become‚ with the consequence of greatly widening video game industry’s potential customers. More specifically‚ video game console industry has
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