Harrah’s Entertainment – Think Piece Organizational Assessment: Harrah’s Entertainment is one of the largest casino based entertainment companies in the US. They have invested a heavy amount of 100 million $ in information technology and they have moved away from “product centered” to “customer centered”. They use a strategy of “Database Marketing” where they utilize their collected data to make business decisions regarding marketing. They have an extensive rewards program where regular customers
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5. Evaluate Intel’s shift in strategy under CEO Craig Barrett and new CEO Paul Otellini. Craig Barrett’s strategic focus was on innovation and R&D. He aggressively built new businesses thru acquisitions and internal ventures‚ to the tune of $12 billion. Under his leadership‚ Intel entered a myriad of new markets – wireless‚ networks‚ communications‚ and online services. In 1999‚ he changed the corporate mission statement. Intel went from “being the preeminent supplier to the new computing
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Issue In this assignment‚ we are asked to compute the WACC of Marriott Corporation and each of the company’s three divisions. Our approach is outlined in the next section. We made a series of assumptions regarding either the available data or the missing information. This has been explained below‚ in a separate section. Approach We applied the following formulae to calculate the WACC: Our assumptions are explained in the next section. The table below presents the approach for calculations
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Marriott Corporation Abstract Marriott Corporation has three divisions – lodging‚ contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations of the three divisions differ drastically. However‚ the company has to ensure that the company uses an appropriate discount rate for
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Problem/Objective 1. Decisions/problem: The primary decision that Gilles Moyner‚ brand manager from Ford France must make is how to segment the new Ford Ka‚ a new small car that will be presented in the Paris Motor Show (1996). Within the understood that traditional size based market segmentation and alternatives segmentations did not work. GoldFarb Corporation is in charge of presenting Ford possible strategies. The objective is to develop a marketing strategy‚ targeting and segmentation‚ since
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Dr. Pepper Snapple Group is a major brand owner‚ bottler‚ and distributer of nonalcoholic beverages. However‚ it is now the only major beverage company without a branded energy drink. The problem at hand is whether or not Dr. Pepper Snapple should enter the energy drink industry. If so‚ several other factors must be addressed‚ such as to whom they should target‚ what would their retail price be‚ and how they should package/distribute the product. In 2006‚ carbonated soft drink (CSD) sales amounted
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How Much Fat am I Actually Eating? Sherrie Bullitt MAT126: Survey of Mathematical Methods Instructor: Michael Storper May 16‚ 2013 How Much Fat am I Actually Eating? Three of my favorite things to eat are Louisiana Purchase’s Red Beans and Rice‚ Nature Valley Granola Thins; Dark Chocolate and peanut Butter‚ and Louisiana Hot Sauce. I know that every prepackaged food has the nutritional information listed on the back to give us all an idea of our
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Snapple Case Analysis Snapple Case Analysis In 1972‚ Snapple had a modest beginning in Brooklyn‚ New York. Initially‚ Snapple beverages were sold to health-food stores and Snapple became successful by launching innovative products‚ based on fruit juices and teas‚ into the beverage market. Snapple was a brash newcomer which won over New Yorkers and soon the rest of the US. Homemade freshness and endearing amateurism was a part of the Snapple brand. Some brands just want to have fun and from
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Introduction From 1972-1993 Snapple Fruit Juice Company flourished while many startup premium fruit drinks struggled and‚ in many cases‚ failed. In fact‚ most of Snapple’s successful competitors during this time were sold to larger distribution companies allowing Snapple to create a Brand image and distribution alliance for the "smaller guy." They were a cult classic‚ promoted by loud‚ brash promoters like Howard Stern and Rush Limbaugh who had huge followings of independent‚ "stick-it-to-the-man"
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Ameritrade Case Writeup questions (do all this as if it is June 1997‚ date of the case): 1. What is Ameritrade’s capital structure? Because there is no preferred stock or long term debt‚ Ameritrade is a 100% equity firm. 2. What is Ameritrade’s cost of equity capital? CAPM= (.0643)+ (1.8264)(.188-.0559)=.2902=29.02% Return on Market=(899.470-757.12)/757.12=.188 Beta calculation on Attached Excel Spreadsheet. 3. What is Ameritrade’s cost of debt capital? Because there is
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