DECLARATION 1 MAIN ISSUE 1 2 RESEARCH CRITERIA 1 3 EXTENT 1 4 POPULATION 1-2 5 ASSUMPTIONS AND SUB-ISSUES 2 6 GOAL AND OBJECTIVES 2 7 RESEARCH QUESTIONS 2-3 8 THEORECTICAL APPROACH 3-4 9 RESEARCH DESIGN 4 10 DATA-COLLECTION METHODS AND TECHNIQUES 4-5 10.1 The research method 4-5 10.2 Role of the researcher 5 10.3 Levels of measurement 5 10.4 Sampling method 5 10.5 Sampling size 5-6 10.6 Data-collection
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Advertising research[edit] Main article: Advertising research Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns – pre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine
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TABLE OF CONTENTS PAGE Declaration 3 1. Introduction 4 2. Quantitative content analysis 4 3. Media audience theory 4 4. Questionnaires surveys in media research 7 5. Self assessment and self reflection 9 Sources consulted 10 Declaration I hereby declare that this assignment is my original work‚ written by me and that is my own effort and that no part has been plagiarized without citations Student
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501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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Chad’s Creative Concepts designs and manufactures wood furniture. Founded by Chad Thomas on the banks of Lake Erie in Sandusky‚ Ohio‚ the company began by producing custom-made wooden furniture for vacation cabins located along the coast of Lake Erie and on nearby Kelly’s Island and Bass Island. Being an "outdoors" type himself‚ Chad Thomas originally wanted to bring "a bit of the outdoors" inside. Chad’s Creative Concepts developed a solid reputation for creative designs and high-quality
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ADVT 2550 Australia Post Background * Australia Post is the post office and mailing service found in Australia. It is used every day by thousands of Australians for sending parcels‚ letters‚ and so much more. * Print advertisements for Australia Post portray everyday people holding a loved one in their arms. The given loved one blends in with the background that is a letter. * An integrating marketing campaign could greatly improve the sales and consumer recognition of Australia
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To: Chad Thomas From:Consulting Subject: Growing Pains at Chad’s Creative Concepts Date: 01/12/14 Business Brief Chad’s Creative Concepts began as a manufacturer of high-quality‚ custom-made wooden furniture. The client base has been the vacation cabin residents surrounding its Sandusky‚ Ohio location. The company grew successful selling its custom furniture and eventually as sales increased‚ the sales force began selling to retailers. The furniture demanded by retailers is standardized
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Chad’s creative concept is a company producing and manufacturing wood furnitures. The company builds up a good reputation for creative designs and high-quality workmanship. In the beginning the primary idea of production was custom-made furniture and eventually the whole company was entirely focused on that. The customers specified their wishes and preferences of the kind of wood. The reputation and the sales were increasing with the same speed‚ quite quick. Chad’s creative concept starts selling
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Burke Chad’s Creative Concepts Assignment Summary: Founded by Thomas Chad in Sandusky Ohio‚ Chad’s Creative Concepts is a furniture manufacturer whose roots lie in custom built furniture pieces. As a result of the company’s reputation of high quality pieces‚ Chad’s Creative Concepts has recently entered into the retail segment of the industry and has begun to produce select standard or mass produced furniture items. While sales are increasing and demand is on the rise‚ the company is currently
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