Postgraduate diploma in Media management Date: March 2014 Question 2: Journalism that uses digital and social media platforms had spawned both threats and opportunities for old ‘old’ media such as newspapers‚ radio and television stations. Identify and discuss the new types of journalisms and explore how they could threaten or boost the sustainability and profitability of traditional media Declaration: I hereby declare that this is my own and does not include any plagiarised material Signature:
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The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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News Media Bias: A New Theoretical and Methodological Approach By Peter Brinson Allegations of media bias are nothing new in the United States. Though conservatives have been the most vocal in recent years‚ liberals have also been known to argue that the news media systematically presents information in a way that privileges the opposition’s viewpoint. This debate has been carried out in the popular press as well‚ with each side struggling to provide the definitive proof that the media disadvantages
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Sending‚ and... Topic 3: IMC Print‚ Broadcast‚ Out-of-Home‚ and Product Placement Media The media is a touch point that creates a connection between the brand and the customers and prospects. The media ’s role is to deliver brand messages through media exposure. This is very important‚ as the number of people who see‚ read‚ and/or hear the medium affects the sales‚ profit‚ and market share of the brand. Despite the media ’s power‚ it cannot‚ on its own‚ ensure that a brand ’s message will get through
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Every day‚ people in America are encountered with numerous advertisements for various companies. It may be a makeup product‚ a new CD‚ an environmental outreach organization; a new flavor of Gatorade… the list goes on. In a single magazine‚ there must be hundreds of ads. Flipping through one particular magazine I ran across a stunning picture of the artist/actress Beyonce Knowles. I didn’t know what exactly she was advertising‚ or if it was an advertisement at all but her face kept me glued to that
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SOCIAL MEDIA POLICY AND STRATEGY FOR THE RESEARCH‚ WRITING‚ EDITING‚ TRAINING‚ PUBLISHING and SOCIAL CONSULTANCY FIRM - A RESEARCH REPORT November 19‚ 2012 Table of Contents Section One: Introduction Section Two: A Successful Social Media Strategy and Policy Keys to Success Benefits Steps to Creating a Successful Media Strategy and Policy Monitoring/Measuring Social Media Results Conclusion – Time Well Spent – ROI – Business Growth Section One: Introduction
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Media literacy Media literacy is a repertoire of competencies that enable people to analyze‚ evaluate‚ and create messages in a wide variety of media modes‚ genres‚ and forms. Education Media Education is the process of teaching and learning about media.[1] It is about developing young people’s critical and creative abilities when it comes to the media. Media education should not be confused with educational technology or with educational media. Surveys repeatedly show that‚ in most industrialized
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Running Head: SOCIAL MEDIA Social Media [Name of the Writer] [Name of the Institution] Social Media Introduction This report basically focuses on developing the new web site for the Baking and confectionery business of the client Jake. The main emphasis will be given to the presence on web and the role of social media on the marketing of the products or businesses. The role and importance of Face book‚ Twitter‚ and other blogging sites in creating awareness of a particular business is also
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A regional television news broadcaster has engaged your services to provide legal advice in respect of their news bulletins. You have been asked to provide legal advice in respect of the following piece from their court reporter for the evening bulletin which has just been received in the newsroom: “Simon ‘Slasher’ Stevens‚ as he is known to friends and associates‚ has been appearing on indictment today at Thistletoun Sheriff Court for a serious assault with an offensive weapon and extortion. The
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Effects of News Media Kortney Casteel HUM/186 February 16‚ 2012 Sherilynn Moody-Bouwhuis Effects of News Media News media and the American culture‚ how both these two subjects have changed? Just media alone has changed so much‚ and because of that is how our culture has changed also. When we this of media we think of our entertainment or the new‚ how we receive the news also. Do the media have social responsibilities? I believe that they do‚ but at the same time when it comes to the internet
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