INTRODUCTION At the end of the BBA Program we are required to do an internship from any reputed organization and based on this we are supposed to submit a report to our respective faculty supervisor. The objective of this internship report is to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing
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mobile device has small size and that is always available. Mobile banking‚ mobile payment‚ mobile learning and etc are common services in mobile network. There are three business roles in mobile network: mobile network operator‚ content provider‚ service provider. Mobile network operators have offered value added services for attract new customer and keep the existing customers. Subscribers can use many services and contents. Different factors have affected in call cost and send/receive cost of SMS
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Orange The Orange brand is all about simplifying the mobile user’s experience and relating to human rather than technology. Although being an MNO means that Orange has to highlight technical aspects of its brand as well to highlight the quality of its brand experience‚ but Orange tends to do that by employing technology as a tool for a better future rather than an end in itself. For Orange‚ being an MNO is all about enabling people to interact and communicate in the richest ways possible and the
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Information Ministry. The mobile service hasseen phenomenal growth since 2000. In September 2004‚ the numbers of mobile phoneconnections have crossed fixed-line connections. India primarily follows the GSM mobilesystem‚ in the 900 MHz band. Recent operators also operate in the 1800 MHz band. Thedominant players are Airtel‚ Aircel Uninor‚ Reliance Infocomm‚ Vodafone‚ Idea cellular andBSNL/MTNL. There are many smaller players‚ with operations in only a few states.International roaming agreements exist
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Introduction(History of GP). The right and contemporary use of technology is the key to the progress of a nation. Keeping this in mind‚ Grameenphone always brings the future proof technology in order to facilitate your progress. The possibilities in this new world are immense and someone as bright as you should not be behind in anyway. At the end of the day‚ all the individual progresses accumulate to the progress of the beloved motherland. Grameenphone promises
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Business Environment: Telecom Sector An Analysis. Submitted To: Prof. Jagdish Shettigar Submitted By: Shalini (11DM139) Somendra Sahai (11DM154) Subhro Sen (11DM160) Yuvraj Sarda (11DM178) 1 Table Of Contents Introduction: Evolution Of Communication Technology. Privatization of Telecom sector: Transformation government monopoly to space to private sector Growth of private sector: Aggregate as well as selected major players in the field Companies In The Telecom Industry 3 11
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Case Study: British Telecom: Searching for a winning strategy Tuomo Summanen Michael Pollitt Judge Institute of Management November 2002 1. Introduction The development of the telecommunications market in the United Kingdom and the corporate strategy and development of the incumbent‚ British Telecom‚ represents an interesting object of analysis for several reasons. First‚ the UK telecommunications market was - along with the U.S. market - among the first telecommunications market that
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a company that launched digital cellular network in Malaysia. Before the company change to “Digi” is known as Mutiara Swisscom. Because of the strategic alliance with Telenor international‚ the company change name to Digi. Digi also is the first operator in Asia that become part of international roaming platform and commercially launches the use of dual-band mobile phone. In 1999 the company has lunched many services such as short messaging system (SMS)‚ voicemail and which GPRS (general packet
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Term-paper on “A Comparative Study on Cell Phone Expenditure Pattern of the Grameen Phone and Banglalink Subscribers”. Submitted to: Sahadat Hossain Lecturer in Management‚ BUBT Submitted by: Khondokar Sharmin Shahriar Ziban Rumi ID: 07082101162 INTAKE: 15th PROGRAMME: BBA Submission
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Summary Reliance is the second-largest mobile operator in India‚ one of the fastest-growing mobile markets. Though there is still much growth potential in India‚ Reliance also wants to become a global player‚ using its expertise in making money from lower-spending customers to give it advantage. SWOT Analysis Strengths Mobile Communications Arm of a Large‚ Well-Funded‚ Well-Connected and Ambitious Indian Conglomerate Economies of Scale From Large Subscriber Base Expertise in a Business Model
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