Sylvia Timmons Professor Christal Seahorn Writing 3037 Advanced Writing Online January 30‚ 2013 Persuasive Advertisements Prompt Purchases Two major corporations‚ Progressive and Allstate Insurance‚ have recently launched televised advertisements that appeal to two distinctly different audiences to sell their insurance product by using persuasive appeals as defined in both Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (Fowles‚ 2008‚ p. 558) and the Aristotelian Appeals. The advertisers
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The case is about Southside HMO‚ which serves 495‚000 members throughout the eastern region of the United States. It has come to your attention that several members or patients who participate in your plan have filed a complaint that your HMO plan does not provide quality healthcare delivery. Several patients have been denied healthcare services to see specialists to whom they were referred by their primary care providers.so the board of directors has asked to provide a report detailing the strategies
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During these troubled times it is important to evaluate all possible economic strategies in order to apply the appropriate remedy which will alleviate our current economic ailments. We need to take the appropriate measures that will deal with specific problems such as the current recession‚ the unemployment rate and to create a stable inflation rate. After thorough consultation with colleges it is my opinion that the appropriate response during this economic downturn is to take an expansionary
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Marketing 5805 Firm Analysis Project Firm: Daniel Memorial‚ Inc. Description: Daniel is a nonprofit organization serving at-risk youth from the community through a wide variety of programs. Some of the services offered include: therapeutic foster homes‚ independent living skills and housing for homeless youth‚ juvenile dependency intervention‚ residential treatment‚ and community based treatment through the dependency court system which is contracted through the Department of Children and Families
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Training and Performance in Small Firms 1. Jane Bryan 1. Cardiff Business School‚ UK Abstract This article explores the relationship between training and growth in small manufacturing businesses. Research on training undertaken at the macro-level highlights a series of earnings and productivity returns. However‚ firm-level research has generally yielded more ambiguous results. A review of small firms research indicates that the relationship between training and growth has rarely been considered
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As the lead surgeon and the sole decision maker for all transplant cases‚ I have a dilemma on my hands. I had just received a call and was notified that a heart has become available for a transplant. I currently have 3 patients that are candidates for this heart. Time is of the essence; therefore I have decided to give the heart to Jerry‚ a 55 year old‚ married and father of 3 children. I believe Jerry is the best candidate for the transplant because of his overall situation. As I mentioned before
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CEO’s compensation and firms’ performance. Before the enactment of the Sarbanes-Oxley legislation (SOX thereafter)‚ which regulates the unethical wrongdoings‚ CEOs enjoyed unreasonable high remuneration despite of their mediocre performance. The overall focus of this report is to identify the relationship between CEO’s compensation and performance of the company‚ and figure out whether the Sarbanes-Oxley legislation has an impact on it. Using a sample of CEO compensation and firm performance in the
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Sin Can sin really decide a person’s eternal fate? For thousands of years‚ people have accepted that sin is a breach of the religious laws set out in the bible and an offense against God that can result in a permanent place in hell. However‚ there has never been any solid proof of that. Really‚ sin is not only a violation of religious laws‚ but good morals‚ and does not necessarily decide anyone’s eternal fate. In the Catholic religion‚ there are two types of sin: mortal and venial
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2) Grant Thornton IFRS Page 40. Expenditures related to research are expensed as incurred. Internally generated intangibles representing development shall be capitalised if certain conditions are met. Page 41 Research costs shall be expensed as incurred (IAS 38.54). Intangible assets arising from development shall be capitalised if an entity can demonstrate all of the following: Technical feasibility of completing the intangible asset
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* Whether permanent injunction should be granted for alleged commercial use of literary work? * It is humbly contended before this hon’ble court that use of the copyrighted work under copyright law was not for commercial purpose as the use was plainly a “fair use” which is an exception under section 52 of Copyright Act‚ 1957‚ and that the present suit as filled by the plaintiffs is the abuse of the process of law and as such liable to be dismissed with exemplary cost. * That the present suit
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