1) Why does Unilever want fewer brands? First of all let’s define what we mean does “brand” mean? I think brand is the practical‚ emotional‚ or instinctual response that is stimulated in the brain by a product or company. Brand is the image and feeling that get to people minds and hearts when they hear‚ smell‚ see and think of your name‚ product‚ and benefit. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade
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Table of Contents Introduction 2 Violation of Freedom of Expression on the Internet 3 Violation of Freedom of Expression in Blogs 6 How Censorship of the Media Would Affect Businesses. 8 Conclusion 10 Introduction The freedom of expression is provided in the Federal Constitution of Malaysia. However‚ although the freedom of expression is provided‚ any materials deemed offensive‚ sensitive‚ hostile or more would be filtered out which further results in the censorship of media. With
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Balancing Individual Privacy with Press Freedom Alan F. Westin‚ a privacy expert at Columbia University‚ once wrote: Privacy is the claim of individuals‚ groups‚ or institutions to determine for themselves when‚ how‚ and to what extent information about them is communicated to others (self information control right). In this age of mass media‚ individual privacy has become a casualty of journalists’ feeding frenzy and it has become really hard for societies to determine the nature and process of
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FOCUS 13—24 Young consumers in Singapore Wang Hongjun‚ a young consumer and youth researcher‚ provides an insight into youth lifestyles in Singapore YOUNG CONSUMERS tend to be more experiential and receptive to new products and images. They like to discover new ‘cool’ products for themselves and are constantly on the lookout for new trends and brands. This target demographic‚ more so than any other‚ is tremendously viral and connected. Young consumers are always on the lookout for fun and
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INSTITUT SINARAN MKT 233- E-COMMERCE Task: Group Assignment Student’s Name:Amanda Lim Pui Sze(13DM244) Nabeela Binti Zainal(13DM239) Ng Jing En(13DM233) Tahnee Tsen Tze Ting (13DM256) Program:Diploma in Commerce Lecturer’s Name :Mr Sam Yet HuatDue Date : 13 October 2014 Q1: Why Wal-Mart is concentrating on Supply Chain Projects? This is because Wal-Mart feels that this is an area of strength and being efficiency in this area can lead to greater profit. Wal-Mart is
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at:http://www.pcmag.com/encyclopedia_term/0‚2542‚t=new+media&i=47936‚00.asp. [Accessed 9 January 2012]. Bill Kovarik‚ 2011. Revolutions in Communication: Media History from Gutenberg to the Digital Age. Edition. Continuum. Pg 136 13 Ways for Bloggers to Make Money with Advertising : @ProBlogger World Internet Usage Statistics News and World Population Stats. 2012. World Internet Usage Statistics News and World Population Stats. [ONLINE] Available at:http://www.internetworldstats.com/stats.htm
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Peretti. The site focuses on political and cultural events and is supported by a large number of bloggers. The website is free to users and generates revenue through advertisements. Many different celebrities and politicians contribute to The Huffington Post‚ such as John Cusack‚ Bill Richardson‚ and John Kerry. Arianna Huffington is the editor in chief of The Huffington Post and is also a frequent blogger on the website. While the site has thousands of posts with original content‚ it also borrows
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evidence‚ most of the evidence he uses is anecdotal that he can align with his own. Carr actually uses predominantly online resources; he often quotes online bloggers and friends that he describes as “literary types”. He uses this form of evidence to prove points on how the way peoples attitudes are changing‚ such as this quote by Scott Karp‚ a blogger‚ “I was a lit major in college‚ and used to be a voracious book reader” after Karp confessed to have stopped reading books‚ Carr has tactfully used this
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Technology’s role in Revolution Evgeny Morozov’s article‚ ‘Technology’s Role in Revolution’‚ was very attention-grabbing. Evgeny argued that many revolutions throughout history do not transpire through internet and technology‚ but in effect‚ are shaped by cultural factors. His term‚ cyber-utopianism‚ suggests that online interaction between individuals is emancipatory‚ and that the internet favours the oppressed‚ rather than the oppressor. He makes evident‚ that this belief is nieve and stubborn
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Examining Social Media Benee Rooks HUM/186 02/02/11 Nalin Pant Assessment A‚ Part One - Examining the Use of Social Media and its Impact on Corporate CommerceDetermine the pros and cons of the listed social media sites. | Blogger Pro: Ability to create a community Digg Con: Not relevant to the niche audience Digg Con: Not a good way to build buzz in the beginning Digg Con: Limited access from target audience Facebook Con: Character limits Facebook Con: Too much information -
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