Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for
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Widget Innovation Customer Service Plan Customer service and commitment to our customers has been the driving force behind our brand. Widget strive to get it right first time‚ everytime.Incases where things don’t come out right we believe our professional workers will strive to correct the problem and our customers have the right to know what level of service they can expect from us all the time even in these times when we fall short of the very high standards we have set ourselves. Through our
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increase the responsiveness of the company’s supply chain? The logistical driver of inventory encompasses all raw materials‚ work in process‚ and finished goods within a supply chain. A grocery store can be more responsive in the eyes of its customers if it offers a broader variety of SKUs and/or maintains a greater quantity of each SKU. A greater quantity of each SKU is problematic for highly perishable items like produce‚ meat‚ fish‚ etc. For these items‚ a grocery store supply chain should
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Communication in customer service: First‚ we are going to start which an activity‚ which is Chinese Whisper. In which one person whispers a message to another‚ which is passed through a line of people until the last player announces the message to the entire group. Aims and objectives: 1. To give the opportunity to look at different communication methods 2. To allow to identify the different types of communication under each method: Verbal Non-verbal Written 3. To know how and when to effectively
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5 pages single-spaced 12pt font Who are MM’s target customers? Are all segments equally attractive to MM? If yes‚ why? If not‚ why not? How do the different segments’ needs and expectations evolve over time? The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM
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SECTION 2: SUPPORT IMPLEMENTATION OF CUSTOMER SERVICE STRATEGIES Activity 4 19/05/2015 04:44PM 1 What level of customer service do you think you should receive from your internal suppliers? Explain why you think this and how high levels of internal customer service will impact on the service provided to external customers. From my internal suppliers I should recieve the same customer service that I should give to customers. I think that it should be like this because they should give me the attention
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world of automobile insurance. Choosing adequate automobile insurance can be one of the most cost effective things an individual can do in this modern age. Not only can automobile insurance This 6 page paper provides an overview of the basic management strategies of the USAA insurance company. This paper considers the management perspective and strategy‚ as well as the operational function of the company and the increasing importance of restructuring principles for the company. premiums whittle away
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long-term customers was becoming a challenge. During a delivery run yesterday‚ driver Joe Stevens had noticed a competitor’s sales manager talking with the general manager of Saver Superstore‚ one of JBI’s largest customers. Then‚ that morning‚ Johnson’s sales manager‚ Marsha Ketchum‚ had mentioned that‚ during her visit with the same general manager on Wednesday‚ he was starting to make some noises about wanting to negotiate a lower price. This could cause a dilemma because this customer had
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According to a report from Bloomberg in 2008‚ Wal-Mart Stores Inc. ranked lowest among U.S. discounters and department store chains in an annual survey of customer satisfaction. Shoppers said they found less value in Walmart’s prices. The first issue encountered by Walmart is rude services provided by its employees. This can be seen in complaints plastered throughout online forums and web discussions. Forums can be a source of information because people voice out their experience and opinions without
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BSBCUS501C Manage quality customer service Presented to: Darren Creed Assessment 3 Name: Jacinta Butterworth Date: 20 March 2015 Procedure: 1. Develop a set of Key Performance Indicators for your Innovative Widgets customer service representatives. KPIs should address all the areas of customer and business requirements identified 2. Develop a plan or procedure for monitoring team members’ performance again KPIs 3. Develop a questionnaire to collect customer feedback related to KPIs and/or designed
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