Brandon Taylor MGT 301-701 Remo Picchietti McDonalds in China 1. Assume a Big Mac is $3 in the U.S. How much would the Big Mac cost in China? At the time of the article‚ “McDonalds to Double China Restaurants by 2013‚” 1 Yuan is 8 to 15 cents. So‚ a Big Mac at the time of the article would cost 20 to 37.5 Yuan. However‚ at the current time‚ according to The Money converter.com‚ a Big Mac‚ costing $3‚ would be 19.10 Yuan Renminbi (USD to CNY). 2. Conduct some research. Identify at least one difference
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Relationship between Culture and Globalization 1. Cultural Homogenization * resulting from increased communication‚ technical convergence * transformation of other regions‚ cultures‚ nations‚ societies by the culture of the economically dominant west - McDonaldization * contributing factors … A) global transformation of local culture * mass marketing on international level displaces strategies built around national‚ regional‚ cultural differences * but products that are outwardly
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Case 1-1 Discussion Questions 1. Anheuser-Busch‚ which has been described as “an American icon‚” is now under the ownership of a company based in Belgium.. Responding to reports that some consumers planned to boycott Bud products to protest the deal‚ one industry observer said‚ “Brand nationality is all about where it was born‚ and also the ingredients of that beer and how they make the beer: Basically‚ it doesn’t matter who owns it. We are in a global world right now”. Do you agree? Students answers
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The case which the presentation is based on is about cross-cultural management and organisational strategy and improvement. A delegate of an Australian consulting firm is given the task of heading up a pilot study in the organisations Taiwanese and Indian offices with the aim of identifying the reasons for their slow market growth and offering recommendations as to how to improve their performance. The presentation on the case focuses on questions one and two of the designated case study
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Journal of International Consumer Marketing‚ 23:181–192‚ 2011 Copyright c 2011 Marieke de Mooij and Geert Hofstede BV ISSN: 0896-1530 print / 1528-7068 online DOI: 10.1080/08961530.2011.578057 Cross-Cultural Consumer Behavior: A Review of Research Findings Marieke de Mooij Geert Hofstede ABSTRACT. Most aspects of consumer behavior are culture-bound. This article reviews the cultural relationships with the self‚ personality‚ and attitude‚ which are the basis of consumer behavior models and
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CASE-ANALYSIS “The barbecue” Made by Uskova Viktoria (gr.2305) I. Summary. Koji Fukhara has just gotten a higher position in big multinational company. He arranges an informal Sunday party and invites all team so that combine their multinational. II. The problem. Koji Fukuhara faces serious difficulties in finding lingua franca of company’s multinational team. III. Cast of characters. People: * Koji Fukuhara. Works for a multinational company as a managing director of the company’s
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Introduction to Cross-Cultural Psychology What is culture? Culture is a particular society at a particular time and the knowledge and values shared by that society and psychology is the science of mental life. Therefore‚ it goes without saying that cultural psychology is the science of mental life in a particular society at a particular time. According to the text “cross-cultural psychology is the critical and comparative study of cultural effects on human psychology and cultural psychology seeks
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Dealing With Cross-Cultural Differences at Workplace in the UAE OR Impact of Cross-Cultural Differences On Adjustment of Expatriate Employees in the Work Environment of the UAE INTRODUCTION / LITERATURE REVIEW The working environment in the UAE has seen huge changes in the last 25 years or so. The change has been introduced primarily by the opening up of multinational firms in the UAE. This has created job opportunities for expatriates‚ therefore bringing about a large diversity in the
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institutions. It is widely the accepted behaviour in a group and likely the most striking or peculiar form of behaviour noted by a foreign member new in the group. Considering this‚ multinational corporations (MNC) must be highly sensitive towards cross cultural management in order for them to expand‚ implement their strategies and achieve their goals in domains outside their home. According to the GLOBE Project (House and Hanges‚ 2004‚ p15)‚ leadership is the ability of an individual to influence‚
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Levendary Café: The China Challenge By: Anna-Lena Mayer‚ Tobias Jüngst and Florian Beck Agenda Executive Summary Company Overview Market Analysis Market entry China Recommendation Implementation Executive Summary • The headquarter needs all numbers of all subsidiaries in the same reporting format • The US Version of Levendarys will not work throughout China • If the necessary adjustments in some places are too much‚ Levendary China should get a new name Executive Summary Company Overview
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