Marketing MBA Fall 2013 Mattel Individual Case Report I. Executive Summary Mattel‚ Inc. (Mattel or ’the company ’) designs‚ manufactures and markets toys across the globe. The company operates in the Americas‚ Europe and the Asia-Pacific region. Headquartered in El Segundo‚ California‚ and the company employs approximately 30‚ 000 people as of December 31‚ 2012. Mattel has some of the highly recognized brands in the toy industry‚ with its core brands providing strong sales
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Science Ltd All rights reserved. Printed in Great Britain 0889-4906/98 $19.00+0.00 PII: S0889-4906(97)00012-4 A Cross-cultural Comparison of Letters of Recommendation Kristen Precht Abstract--Letters of recommendation (LRs) from different countries are as individual as the local academic cultures from which they arise. Distinct regional patterns emerged in this comparative study of letters of recommendation from the United States‚ United Kingdom‚ Germany‚ and Eastern Europe. Two types of
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“When starting a business a cultural analysis needs to be done if the business targets a range of audience from several locations” Globalization is an inevitable process in the 21st Century‚ and so is the cross – culturalization. The world is becoming more and more homogeneous‚ and distinctions between national markets are not only fading but for some products its disappearing. This means that marketing is now becoming a world common discipline. However‚ on the other hand‚ the differences among
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CROSS-CULTURAL SUPERVISION IN MARRIAGE AND FAMILY THERAPY Elizabeth Wieling James P. Marshall ABSTRACT: The purpose of this study was to gain an understanding of the various cultural factors that influence the supervisor-trainee relationship when at least one of these individuals is a member of an ethnic minority group in the United States. Marriage and Family Therapy supervisors and students were asked to compare and contrast their experiences working with ethnic minority and white persons. Findings
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internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could expand rapidly into the market to beat their competitors to the punch and capitalise on such a promising opportunity. Unfortunately for KFC‚ they
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s Case Study: Marks and Spencer Where now for an icon of British retailing? History and background Early history Marks and Spencer (M&S) was founded by Michael Marks and Thomas Spencer in 1884 - he called his business ’penny bazaars’ with signs reading "Don’t ask the price‚ it’s a penny" (the forerunner of stores like Poundland today?) The company went public in the 1920’s and by the 1970’s M&S had established itself as a British institution with locations in every major town and
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The American Red Cross is an organization that makes available the emergency assistance to people around the world who are in need of help. Its mission is to make suffering less severe while the volunteers promote compassion and welfare of humanity. After serving as a Red Cross volunteer in Europe in 1870 caring for the injured of war‚ Clara Barton embraced the idea of humanitarian aid for victims of misfortune and started the concept in the United States in 1881. The organizational structure consists
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other companies‚ ABB does not want to miss the opportunity to expand its market to China because China has good market potential such as its high population‚ its growing economy‚ and its distinct economic trend compare with other Asian countries. In 1979‚ ABB decided to establish its first permanent office as representative office in this country. Unfortunately‚ ABB faces several problems when doing its business in China. One of the problems is that the company’s decision-making policy in its matrix
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The IPhone is a very smart phone that was made by Apple. This smart phone is very popular in the world‚ especially in China. In China now‚ it is no exaggeration to say that iPhone can be seen everywhere. Obviously‚ China is a big marketing of Apple. IPhone came to China in 2007. Before it came‚ the brand Apple was well known in China. Thus‚ iPhone was sold very successful because the iPhone knows what Chinese really need now. So not only teenagers but also businessmen want to have one. The IPhone
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So what do an endodontist born in China and an auto repair shop owner born in Boston have in common? The answer in a moment. It’s a commonly accepted business fact that it is easier and less expensive to keep an existing customer than it is to get a new one. In spite of this most small business owners spend a lot more of their resources trying to get new customers than they do keeping the ones they have. Now don’t misunderstand‚ I firmly believe that all businesses big or small must always be in
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