CASE FORMAT KRISPY KREME DOUGHNUTS‚ INC. --- 2004 1. Title Page a. Case title b. Group Members c. Class schedule d. Term and school year e. Date submitted 2. Content a. 1-page Case Summary b. Proposed Vision and Mission Statement for KKD c. External Audit --- EFE Matrix d. Competitors Analysis --- CPM e. Financial Ratio Analyses f. Internal Audit --- IFE Matrix aveA Case Study on Krispy Kreme Doughnuts‚ Inc A Case Study on Krispy Kreme Doughnuts‚ Inc ________________________________________
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KRISPY KREME DOUGHNUTS IN 2005 ARE THE GLORY DAYS OVER? CORPORATE BACKGROUND Company History First getting its corporate bearings on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ Krispy Kreme Doughnuts have seen the many stages of financial gain and loss. Through the 1930’s and 1940’s the company saw regional growth and by the late 1950’s Krispy Kreme had opened 29 shops in 12 states. 1960 marked an era where management Vernon Rudolph and Mike Harding began to emphasize corporate standardization
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Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme’s strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100‚000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes’s strong brand name‚ highly differentiated
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Krispy Kreme Krispy Kreme started its operations on July 13th 1937 in USA and by 1973 it grew up into a South Eastern chain of 60 shops. The first “retail only store” was opened in Greensboro‚ NC in 1989. They had their first international launch in Canada in 2001 and expanded into 21 international markets by 2012. They had their 500th international shop opened in Mexico. In 2011‚ they introduced signature coffee blends. Tony Thompson became its new President and CEO in 2013. The first country or
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Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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With its sensational donuts‚ Krispy Kreme created a cult like following among their consumers and professional investors alike. Krispy Kreme’s simple business model was easy for most people to understand; they sold donuts‚ and the more they could sell the better the company did financially‚ or so they thought. From its IPO in April 2000‚ at the peak of the internet boom‚ Krispy Kreme was led by CEO Scott Livengood who expanded the company rapidly taking it from a small town donut shop to an international
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| Krispy Kreme Doughnuts Case | Seminar in Finance | | Gregory Steigerwalt | 4/17/2012 | | Krispy Kreme Case – Discussant Krispy Kreme’s rapid expansion may have been the reason for its rapid fall. Recently becoming a publicly traded company in April 2000‚ Krispy Kreme shares had seen amazing growth as they were selling for 62 times earnings. Naturally‚ this created a buzz around Wall Street‚ and an “obsession” with Krispy Kreme began as it became one of the hottest stocks
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To: Investors of Krispy Kreme Doughnuts From: Financial consultant Date: January 2005 Subject: Warning signals from Krispy Kreme Doughnuts Historical income statements show that the revenues and net income increased continuously from 2000 to 2004. The first warning signal observed was net loss in May 2004. By comparing income statement in May 2003 with income statement in May 2004‚ the revenue increased 24 percent‚ but net income appeared negative. Krispy Kreme spent $40 million in
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INTRODUCTION The Krispy Kreme‚ Inc. case investigates the contributing factors that caused this particular darling of Wall Street’s stock to suddenly plummet more than 80% in 2004. In the year 2000‚ Krispy Kreme went to public and boasts iconic status by became the hottest brand in America. Less than a year after its initial public offering‚ the company’s shares were selling for 62 times earnings. However‚ in 2004 the market was shocked by the company’s stocks that plummeted more than
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KAMARUZZAMAN (KJC1110150) INTERNAL FACTORS STRENGTH: 1. Strong Brand Recognition and Recall 2. Krispy Kreme makes it possible for different organizations throughout the community to use their product as a fund raiser. Fund raising program has helped non-profit organizations raise millions of dollars in needed funds. 3. Krispy Kreme has Strong Channel of Distribution. Krispy Kreme is most popular in grocery and convenience stores which gives customers easy access to the product. 4. Employees
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