KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME ’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME‚ one of the successful companies in the food-service industry‚ began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing
Premium Franchising Financial ratio Dunkin' Donuts
Strategic Management Krispy Kreme 1 Growth rate 27% 2001 2002 Sales 394.354 491.549 NI 26.378 33.478 Profit Margin 24.6% Roe = 6.69% 6.81% 2 Target Market Krispy Kreme does not have one particular target market and are not categorized as one business type; they have various tactics to appeal to various markets
Premium Dunkin' Donuts Krispy Kreme Doughnut
TO: FROM: DATE: November 12‚ 2006 SUBJECT: "Krispy Kreme Doughnuts Going Global?" This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled‚ "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to develop your list
Premium Population Krispy Kreme Population density
Krispy Kreme Doughnuts Question 1: Analysts are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the coming two years. Do you agree with their analysis? If so‚ why? If not‚ why not? Key factors underlying growth: 1. Brand based on high quality product‚ highly differentiated products‚ high-volume production 2. Fragmented (regional) competition with less brand recognition 3. Strong opportunities to extend network of stores geographically
Premium Dunkin' Donuts Revenue Inventory
Accountancy/ AC4A/ MW/ 1:00-2:30pm ACCTG406 Strategic Management CASE STUDY: Krispy Kreme Doughnuts Determine whether you think KKD should expand globally‚ and if so‚ where and how fast‚ or should the firm be expanding further domestically? Suggest strategies for KKD which is trying to recover from several years of weak performance‚ especially as compared to rival Dunkin’ Donuts. ANALYSIS AND RECOMMENDATION Krispy Kreme Doughnuts should continue to expand globally. I think this would surely
Premium Krispy Kreme Dunkin' Donuts Doughnut
Krispy Kreme Microeconomic Analysis: Dozen Glazed Donuts Elizabeth Reel GM 545 Ben Gruszczyk Introduction Krispy Kreme’s glazed donuts are a tasty treat especially hot out of the oven. Thousands of people enjoy this delectable delight every day. Knowing this I will attempt to analyze the microeconomics of a dozen glazed donuts at a weekly basis. I will be covering terminal course objectives A through D. The TCOs are as follows: TCO A- Illustrate how the price mechanism‚ in response
Premium Supply and demand
CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION A doughnut or donut is a type of fried dough confectionery or dessert food. The doughnut is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries‚ supermarkets‚ food stalls‚ and franchised specialty outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers‚ who were responsible for popularizing other American
Premium Doughnut Krispy Kreme Dunkin' Donuts
KRISPY KREME DOUGHNUTS‚ INC. CASE ANALYSIS Executive Summary Krispy Kreme doughnuts‚ Inc is facing a crisis of a drop in share price like never before since its initial public offering in the year 2000. The situation of Krispy Kreme does not look so bright after it has reacquire the underperforming franchisees’ stores worth of 170$ million. In the end of 2004‚ the company has some problem related with its accounting for the acquisitions of certain franchisees that it has to restated its financial
Premium Stock market Dunkin' Donuts Krispy Kreme
CASE STUDY Instructor Dr. Mary Flannery ECON 136 Business Strategy January 30‚ 2006 INDUSTRY ANALYSIS In 2003‚ the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002‚ doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%‚ to approximately $3.6 billion‚ whereas packaged doughnut sales at supermarkets‚ convenience
Premium Doughnut Krispy Kreme Dunkin' Donuts
Krispy Kreme Donuts‚ Inc. Since Krispy Kreme was founded in 1937‚ it has grown into a leading branded specialty retailer‚ producing more than 5 million doughnuts a day and over 1.8 billion a year. In addition to Krispy Kreme stores‚ their premium quality doughnuts are sold in supermarkets‚ convenience stores and other retail outlets throughout the country. Best known for their fresh‚ glazed‚ yeast-raised doughnuts‚ known as "Hot Original Glazed"‚ Krispy Kreme also make more than a dozen
Premium Krispy Kreme Doughnut Dunkin' Donuts