Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey‚ most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic
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available at www.emeraldinsight.com/1471-5201.htm TEACHING CASE York’s Best Ice Cream Company: building a regional brand Jefrey R. Woodall‚ Jay A. Azriel and Gerald Patnode York’s Best Ice Cream Company 153 York College of Pennsylvania‚ York‚ Pennsylvania‚ USA Abstract Purpose – The purpose of this paper is to present a case study about a young entrepreneur who is attempting to build a regional ice cream empire‚ similar to that of the Good Humor Company in the twentieth century. Design/methodology/approach
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of Hair Removal Creams The foremost benefit of hair removal cream‚ of course‚ is the removal of unwanted hair. However‚ there are several ways to remove body hair‚ so it helps to compare depilatories to other methods. Consumers often look for cheap and easy fixes to just about every dilemma. Hair removal creams can be both. Prices range from $4 to $15 for most chemical depilatories‚ so you should have little trouble finding an affordable option. Moreover‚ if you pick a cream that doesn’t work
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important for my analysis. Furthermore‚ I conducted a field research in an attempt to understand consumer habits‚ tastes and price sensitivity when it comes to ice cream. Moreover‚ I went through relevant literature about marketing strategy and case studies of international ice cream brands in order to get an idea of how a successful ice cream company operates abroad. It was obvious from the findings I got from my management research that this is a company that operates from “gut-feeling” as opposed
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Work from home new mantra for IBM employees The last time Kumar‚ a sales executive working with IBM India‚ visited his company’s registered office in Bangalore was some six months ago to get his broken attendance card replaced. Kumar‚ 35‚ is among nearly 50‚000 IBM India employees who are working from anywhere‚ but the office. "I do not have to show my face to my boss anymore‚ well at least for a few weeks or months at a stretch‚" says Kumar‚ who requested that his first name not be revealed. "I
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Amanda Dundee BEANO CASE QUESTIONS 1. Harris’s partnership proposal is not fair for Smith. He completely revised the original investment amount and loan deal that they had original discussed. He is asking to raise his share to 49%‚ which would pose many problems for Smith in the control of the company. Giving Harris that high of a stake in the franchise would be giving him a lot more money‚ and half of the control. Smith would be dependent on Harris‚ and if something suddenly happened to
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Everyone has different stress triggers. Work stress tops the list‚ according to surveys. Forty percent of U.S. workers admit to experiencing office stress‚ and one-quarter say work is the biggest source of stress in their lives. Stress is actually a normal part of life. At times‚ it serves a useful purpose. Stress can motivate you to get that promotion at work‚ or run the last mile of a marathon. But if you don’t get a handle on your stress and it becomes long term‚ it can seriously interfere with
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work responsibilities. II. Objectives * To maintain an effective Quality Assurance System complying with International Standard ISO9001 (Quality Systems) . * To achieve and maintain a level of quality which enhances the sweet potato ice cream reputation with customers. * To ensure compliance with relevant statutory and safety requirements. III. Quality Management System QUALITY SYSTEM The Quality Assurance System applies to all activities of the
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Fairness cream for men. Several new brands have cropped up following the lead of Fair and Handsome from Emami‚ the House of Fair and Lovely‚ the most popular fairness. We now have Vaseline and Nivea running the race to capture the market of men who wish to have fairer skin. We wished to analyse how the youngsters of today perceive this cream for fairer men‚ which breaks the conventional image of “Tall‚ Dark and handsome”. Hence‚ the question‚ “What do the Indian youth think about the Fairness Cream for
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Brand strategies :-Brand knowledge comprises of brand awareness and brand image contribute to establishing of customer based brand equity. The process is gradual and requires in-depth understanding of consumer mind. Connection between brand and consumer leads to long term partnership and loyalty. And‚ continued support to marketing efforts of the company. So when a company is trying to build up brand knowledge‚ Brand Positioning becomes very much relevant. For example‚ Apple and Windows both are
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