THE RELEVANCE OF MARKETING IN POST-CONSOLIDATION BANKING IN NIGERIA: AN ILLUSTRATIVE APPROACH BY AMINU‚ S. A.‚ A LECTURER IN THE DEPARTMENT OF MARKETING‚ LAGOS STATE POLYTECHNIC‚ ISOLO CAMPUS asabiod2001@yahoo.com Abstract The purpose of this article is to assess the relevance of marketing in post-consolidation banking in Nigeria. The study highlighted the fact that prior to the consolidations in 2004‚ majority of the banks paid little or no attention to marketing. However‚ with successful
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GSM5200 MARKETING MANAGEMENT - GROUP STUDY Nestlé (Ghana) Ltd. “An Analysis on Situation and Marketing Strategy Proposal to Maintain Brand Equity and Expand Brand Penetration of Nestle Products in Ghana‚ West Africa” “How to effectively expand market in least developing countries” is the major issue found in the case. This consists of derived issues faced by the company which can be correlated with marketing studies. By The American Marketing Association‚ marketing is defined as the activity
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“Knowledge is power. Information is liberating. Education is the premise of progress‚ in every society‚ in every family.”- Kofi Annan. Over the years the education system in Ghana has overcome many obstacles to get where it is today. Since being colonized‚ its schools have been based on European models. Once Ghana gained its independence in the 1950-60’s it was on its own for developing and maintaining its education programs. Today the issues they face are not having enough financing to pay for children
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This is evidenced by both Apartheid in South Africa and the Holocaust during World War Two. Both of them were massive examples of racial discrimination‚ and violent racial discrimination at that. When racial discrimination turns violent it is potentially physically detrimental to everyone involved
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Introduction Ghana is located in the western part of Africa between French-speaking La Côte d’Ivoire‚ Burkina Faso and Togo in the west‚ north and east respectively and bordered in the south by the gulf of Guinea. With an estimated population of nearly 24 million of which 70 percent live in rural areas‚ Ghana covers an area of 238‚537 square kilometres with a population density standing at 88/sq. km. (247/sq. mi.) and a population growth rate of 1.9 percent as at 2009 (GSS‚ 2011). Ghana in 1957 became
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T S Eliot’s poem ‘To the Indians who Died in Africa’ is an interesting Eliot piece. It is not often you read a poem by Eliot which refrains from striking the grand pose. He tended to invoke the giant issues of human soul every time he penned a poem‚ except of course‚ when he wrote those cat poems. But this is a puzzlingly small-aimed poem. A bit advise not grand wisdom‚ I guess. That this poem in imbued in the war and empire atmosphere is obvious. What he has to say to the Indians is funnily passive
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Indian Banking System: Comparison of State-Owned‚ Private and Foreign Banks (Econometric Approach) Relevance and scope of the topic: India provides a unique case study whereby banking industry is characterized by a mixed ownership structure and the deregulation of the industry in the nineties had paved the way for a level playing field between the various ownership groups. Historically‚ the industry was dominated by the public sector banks while the activities of the
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Running head: GBCA – SOUTH AFRICA 1 Global Business Cultural Analysis: South Africa Raymond J. Landis BUSI 604-D06 LUO – International Business Professor – Dr. Stephen P. Preacher Liberty University May 13‚ 2011 GBCA – SOUTH AFRICA Abstract This paper will endeavor to form a comprehensive analysis of South African culture‚ principally for the perspective of doing business in that nation. Ultimately‚ the paper will point out the crucial points for US businesses to consider before committing to
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Topic: Ghana’s Public Administration Systems. Public administration in the first place must be understood to be a multidimensional concept. In fact it’s a concept of different elements‚ elements from the social sciences‚ management etc… Borrowing from the definition‚ given by Rosenbloom from his book Understanding Public Management; Public Administration is the action part of government‚ the means by which the purposes and goals of government are realized. The key terms that need much emphasis
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Consolidated Banking Sector of Nigeria: Rhetorics or Realities J. David Agaba and M.S. Tenuche Department of Political Science Kogi State University‚ Anyigba Abstract: This paper interrogates the implications of the global economic meltdown on the Nigeria Economy within the framework of a consolidated Banking sector. It investigates the ability of the Nigerian financial sector to withstand the challenges of the global economic meltdown in the face of the current crisis facing the banking sector. W e
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