Birmingham City Business School Undergraduate Coursework Front Sheet Module Title : International Marketing Module Code : MAR6027 Lecturer : Ms Cecilia Sim PT BCU BAIM Intake 6 Lee Wan Chen Lena BCU Student ID: 14141472 Company: Pet Lovers Centre http://petloverscentre.com/ Words count: 2‚449 (not including references and front sheet) Table of Contents 1. Executive Summary 2 2. Background 3 3. Business Environment (PESTLE) 4 4. SWOT Analysis 6 5. Marketing Strategy 9 6. Marketing
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Historic Centres of Melaka and Penang Social and Cultural History I. Introduction Today if one were to look down from an aerial view over the cities of Melaka (used to be spelt as Malacca) and Penang on the west coast of peninsular Malaysia‚ one would be able to discern a colourful mosaic of artifacts and people‚ characteristic of the living cultures of both the historic cities. Melaka which is about 600 years old from its founding and Penang or “Pearl of the Orient” which is 215 years
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new way of doing business. The Internet is the world’s biggest shopping mall that allows enterprises to do their business with low cost involved‚ yet covering global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information‚ services and goods. According to the survey by A.C.Nielsen (2007)‚ more than 627 million people in the world have done online shopping. Forrester (2006) anticipated that e-commerce market would grow
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Attitudes towards Online Shopping Part A (1). (Respondents are requested to answer the following questions with answers from strongly agree to strongly disagree on a Likert five-point scale) 1. Strongly Disagree 2. Disagree 3. Neither Agree or Disagree 4. Agree 5. Strongly Agree. Questions Strongly agree Agree uncertain/ not applicable Disagree Strongly disagree 1. I get on time delivery by shopping online 2. Detail information is available while shopping online 3.I can buy
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Shopping Mall High School is an expression used in reference to consumer-oriented secondary educational institutions presenting plenty of choices to the students within its program. The program includes choice of schedule‚ classes‚ and a wide variety of subject matter‚ subject difficulty‚ and extra-curricular activities (sports and hobbies). Schools dubbed shopping mall high schools make such various and different options for students in an attempt to allow students to achieve the customized‚ individualized
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CHAPTER 1 1.1 Industry Profile The Internet’s potential contribution to India’s gross domestic product by 2015 may leap to $100 billion by 2015‚ from about $30 billion in 2011‚ according to a new a study by McKinsey & Co. Currently‚ only 120 million people – or about 10% of India’s 1.2 billion population – use the Internet. By 2015‚ McKinsey projects India will overtake the U.S. to become country with the second highest number of Internet users after China. Globally‚ about two billion
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Management 27 (2006) 138–145 www.elsevier.com/locate/tourman Shopping and Tourist Night Markets in Taiwan An-Tien Hsieha‚ Janet Changb‚Ã b School of Management‚ Da-Yeh University‚ Chang-hua‚ Taiwan Department and Graduate School of Tourism Management‚ Chinese Culture University‚ Taipei‚ Taiwan Received 29 January 2004; accepted 28 June 2004 a Abstract From theoretical viewpoints‚ analyses of consumer motivation have been applied to the shopping and the tourism industry for decades. However‚ little research
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Shopping This is a favourite topic especially for women. Most of them enjoy shopping ‚ very often buying things which even don’t need. A woman goes to the supermarket to buy bread ‚ butter and milk but her attention is attracted by many nice things such as new type of detergent‚ chocolate biscuits‚ cereals for loosing weight or new type of cheese. In half an hour she is approaching the cash desk with a full trolley and spending here all her cash. This is something what most of men can’t
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MAIN PROGRAMME GRANT: OFFICER RECOMMENDATION SHEET FOR 2011– 2014 General Information Full name of organisation Forest Hill Methodist Church and Centre Address Normanton Street‚ Forest Hill‚ SE23 2DS Ward locaed: Ward(s) served Perry Vale Perry Vale Last AGM held: LBL reps on management committee March 2011 Officer not in attendance If registered charity/Company‚ when returns are due to regulatory body and have they been submitted on time: Exempt charity (x65308) Amount requested: Grant level recommended:
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Profit and Loss Table: Profit and Loss 7.5 Projected Cash Flow Table: Cash Flow 7.6 Projected Balance Sheet Table: Balance Sheet 7.7 Business Ratios Table: Ratios 7.8 Long-term Plan 17 17 18 18 21 22 24 24 26 26 28 Page 2 Peace N Love Yoga Centre Business Plan 1.0 Executive Summary Introduction Stress and fatigue dominate today’s
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