Contents 1.1. The history of Unilever as a multinational corporation - 3 - 1.2. The history of Unilever in Russia - 4 - Part. 2 General Information - 5 - 2.1. Company in a Nutshell - 5 - 2.2. Key figures - 6 - 2.3. Capital structure - 6 - 2.4. Investment activity - 7 - 2.5. Number and location of business-structures - 8 - 2.6. Present state and priority direction of R&D - 9 - Part 3. Management - 11 - 3.1. Strategy‚ objectives and mission - 11 - 3.2. Principles
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of us. By questioning assumptions during every point of the product or service development process‚ we can entertain new ideas and possibilities. Mattimore tells the story of his colleague Gary Fraser‚ who took over the oral care business unit at Unilever‚ and had to take on two much larger‚ deeply entrenched competitors in the toothpaste market‚ Colgate and Crest. He couldn’t compete with them head-to-head from a product standpoint‚ and couldn’t
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Japan’s Lost Decade : An Introduction Japan’s economy has endured the first lost decade during the 1990s. Looking at the current situation‚ experts are pointing out that Japan is now experiencing their second lost decade due to similar characteristics of the first which is stagnant‚ non-improving condition of their economy. Did Japan learn anything from the previous lost decade‚ or did the steps taken to avoid another lost decade were too weak? What was the problem? We will try to look into the
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A Decade Of Music The Roaring Twenties was an exciting time for America and was also known as the Golden Twenties. The reason for this is because many new things were happening and one of them was known as the Jazz Age. Although the Great Depression was a bad time in America for most people‚ the Jazz Age provided a way for people to cope or escape from their daily lives. The Jazz Age was created by African-American musicians in New Orleans. The Jazz Age started because the lively beats of
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Decade of China’s membership to WTO – revision of hopes and expectations 1. WTO uprising The World Trade Organization (WTO) was commenced on 1st January 1995 replacing the General Agreement on Tariffs and Trade (GATT). Firstly‚ we have to go back to year 1994 when John Maynard Keynes during Bretton Wood conference had presented his statement about restructuring international finance and currency relations. Both Keynes and Harry White (American mister of state in U.S. treasury) believed
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4-28-13 Decade of the Whinny Quarterback Now a day‚ rules of professional sports have been altered since the 1980’s‚ mostly to protect the players. In the National Football League I believe that this should not be the case. Professional football players should know the risk involved when playing such a physical sport and I think that most of the time they do. If I had the opportunity to play in the NFL‚ no doubt in my mind I would take it. In my opinion the biggest rule change in the NFL
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Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover‚ the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s A “core
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Sam Robert in the article a decade of fear argues that MCcarthyism turned americans against each other. Robert supports his claim by illustrating fear‚ described betrayal and compared it to other united states internal conflict. The author’s purpose is to point out a vulnerable period in american history in order to demonstrate that americans fell prey to mccarthys negative propaganda. The author writes in a informative persuasive tone for his educated audience. I strongly agree with Roberts claim
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Fashion throughout the Decades Interest: I chose to look at fashion and how it has changed and developed through the decades. Fashion up until the 1960’s varied widely. The 1960’s specifically were known as the “Flower Power” era‚ or the hippie movement. One of the social youth groups preceding the Flower Power era was referred to as the rockers. The rockers were a group of younger generations who typically wore black clothing such as leather jackets. Their style is echoed in greatly in the idea
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counter culture had been established and was taking action against what it felt to be unjust. Music also was a quintessential part of the time with protest music reflecting the zeitgeist of the 60s. Unveiling dubstep to the unwashed masses in this decade could possibly hold consequences. Because of the counter culture’s compulsion to go against what the 1950’s‚ if the parents of the 1950s reject dubstep‚ the teens of the counterculture would embrace it. The 1970s were a time where people were very
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