GIBSON GUITARS CASE STUDY CONTENTS 1.Summary 2 2.Plan the Negotiation 2 2.1.Music Store Overview and the existing Relation with Gibson 2 2.2.The Lead Negotiator 3 2.3.Identify and Prioritize objectives 3 3.Defining the negotiation strategy 5 3.1.The ocean approach 7 4. Conclusion 8 5.Bibliography 8 1.SUMMARY The present report intends to briefly describe a negotiation strategy in order to successfully build a global partnership between the world famous guitar manufacture –
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Table of Contents I. Introduction to the Global Electric Guitar Market The electric guitar is not a commodity or a regular good‚ is an instrument that becomes an extension of the player and helps him to convey emotions‚ gives him the sense of belonging to a certain group and helps to show his or her own individuality; this have high consequences in terms of the relationship from the companies with its customers as well as the brand value
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Diseases Diamond makes various arguments about diseases. The argument he makes that I will mention is that deadly disease came from Europe and spread to other places killing people that were unfamiliar with the disease. This is a good point that he makes‚ and the example he uses helps support his argument. His example is that smallpox came to the Aztecs from Europe. This disease killed a lot of Aztecs because they were unfamiliar with the disease‚ and because of that they couldn’t cure themselves
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Martin Guitar. Martin guitar is the best guitar producers in North America. During the 2002 they sold about 77‚000 instruments being a very successful company. C.F Martin guitar has high standards of musical instruments‚ but building a guitar that meet high standards require the best suppliers and products in order to produce them. Now the company is facing a serious issue because the guitar production depends of natural wood product‚ but a lot of wood supply is vanishing. Identifying
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Diamond Building-Bangunan Suruhanjaya Tenaga‚ Putrajaya Energy-efficient buildings are designed with emphasis on environmentally friendly‚ such as energy and water efficiency‚ indoor environmental quality‚ use of renewable energy and so on. From the physical characteristics of the buildings we can see the use of glass which will allow entry of sunlight‚ thus reducing the use of lights. This shows the savings in electricity consumption. In addition‚ heat from the lights can also be reduced by it
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employees ability to work together to improve quality. 8. Employee Involvement – Employees should be encouraged to be pro-active in identifying and addressing quality related problems. The operations and quality practices of The Santa Cruz Guitar Company (SCGC) reflect several of the aforementioned principles of TQ in the following ways: 1. The Executive Management at
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Russell Conwell is a former minister who lived in Gilded Age America‚ and aggressively promoted the ideology of success—people would achieved success with enough efforts. In Conwell’s popular lecture “Acres of Diamonds‚” he passed on the message that people ought to be rich‚ and have the duty to do so. Wealthy people were rich because they were honest‚ therefore they were trusted with the money. In contrast‚ poor people made themselves poor because of their shortcomings. In other words‚ people
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the United States‚ we have become familiar the reputations of certain goods based on their country of origin. Some examples include Swiss-made watches‚ German automobiles‚ Tulips from Holland‚ Argentine beef. Michael Porter uses his "Porter ’s Diamond" theory to explain why some countries have a comparative advantage in relation to others in specific industries. Porter theorizes that four broad attributes (factor endowments‚ demand conditions‚ relating and supporting industries‚ and firm strategy
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where was the first guitar made?The first guitar was created in Rome and was brought to Spain around forty AD. The modern guitar is a far descendent from the first guitar made in Rome. In the beginning it only had four strings. The six string guitar was created later and was more popular elsewhere in Europe. How important is guitar in modern day life?Guitar in modern life is very important. Almost everyone in the world listens to music; guitar is a big part of music. Because guitar is such a big part
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DPorter’s Diamond Model on Competitiveness Factor conditions for production are the inputs and infrastructure necessary for competition‚ which include: • Human resources: quality and quantity of skilled labor‚ cost of personnel‚ and labor skill variety; • Physical resources: “the abundance‚ quality‚ accessibility‚ and cost of the nation’s land‚ water‚ mineral‚ or timber deposits‚ hydroelectric power sources‚ fishing grounds‚ and other physical traits.” (Porter‚ 1990‚ p. 74); • Knowledge resources:
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