Topic: Investigating the Language of Tourism Discourse in Thailand Travel Brochure Literature Review 1. Background Theory Tourism has become one of the most important businesses throughout the world and tourism discourse has become one of the most common public discourses‚ with millions of people taking part in its structure when entering a numerous of communicative situations. People‚ culture‚ landscape‚ history‚ traditions‚ and other social and natural entities have been offered and
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Kotler 4P’s of marketing Faculty of Business and Management University of Balamand January‚ 2011 Copyright © 2011 All Rights Reserved Acknowledgement Thank you Dr. Fadila for your continuous support and the perseverance‚ tolerance that you have provided us throughout the semester. Table of Contents Acknowledgement ii Table of Contents iii Chapter 1 1 Introduction 1 Chapter 2 4 Body 4 Chapter 3 7 Model Application 7 Chapter 4 9 Conclusion 9 List of References:
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DISCOURSE ANALYSIS To truly understand what discourse analysis is‚ it is important to first understand what discourse is. There are three ways in which we can describe discourse; each of which are of equal importance: Firstly‚ discourse can be described as language beyond the level of the sentence. By this we mean that it is a type of language that extends past features such as sounds (phonetics)‚ structures (syntax) and the parts that make up words (morphology). The second description
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Multimodal Discourse Analysis of Two English Learning Visual Advertisements It was not until the advent of “new media age”‚ which by definition involves prevailing digital-mediated communication modes and substantial usage of multiple semiotic resources combined in the realization of discourses‚ did the mainstream preference of monomodality unprecedentedly challenged (Kress & Van Leeuwen‚ 2001). Language‚ as one of the semiotic resources‚ is by no means the only carrier to realize discourses. Diversity
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A qualitative method‚ the focus of discourse analysis (DA) is any form of written or spoken language‚ such as a conversation or a newspaper article. The main topic of interest is the underlying social structures‚ which may be assumed or played out within the conversation or text. It concerns the sorts of tools and strategies people use when engaged in communication (also known as linguistic repertoires)‚ such as slowing one’s speech for emphasis‚ use of metaphors‚ choice of particular words to display
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Discourse Analysis Discourse Analysis is a range of research approaches that are based on the use of language. Parker (1994 cited in Willig 2001‚ p. 107) presents discourse as a “system of statements which constructs an object and an array of subject positions" and in 1999 as patterns of meaning used to organize various symbolic systems in which people reside‚ enabling the exchange of meaning. Discourse analysis considers that that there is no one true view or interpretation. Interpretations
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Discourse analysis Discourse analysis (DA)‚ or discourse studies‚ is a general term for a number of approaches to analyzing written‚ vocal‚ or sign language use or any significant semiotic event. The objects of discourse analysis — discourse‚ writing‚ conversation‚ communicative event‚ etc. — are variously defined in terms of coherent sequences of sentences‚ propositions‚ speech acts or turns-at-talk. Contrary to much of traditional linguistics‚ discourse analysts not only study language use ’beyond
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discourse analysis Discourse Analysis A discourse is behavioral unit. It is a set of utterances which constitute a recognizable speech event e.g. a conversation‚ a joke‚ a sermon‚ an interview etc. In its historical and etymological perspective the term is used in different perspectives e.g. Verbal communication. All this fine talk. Direct / indirect speech. To chat. In order to narrow down the range of possible meanings‚ the
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Teachers of English to Speakers of Other Languages‚ Inc. (TESOL) Discourse Analysis in the Reading Class Author(s): Amy Lezberg and Ann Hilferty Source: TESOL Quarterly‚ Vol. 12‚ No. 1 (Mar.‚ 1978)‚ pp. 47-55 Published by: Teachers of English to Speakers of Other Languages‚ Inc. (TESOL) Stable URL: http://www.jstor.org/stable/3585790 . Accessed: 29/04/2014 07:01 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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References: Cook‚ G. (1989). Discourse. New York: Oxford University Press. Fasold‚ R. et al. (2006). An Introduction to Language and Linguistics. Cambridge: Cambridge University Press. McCarthy‚ M. (1991). Discourse Analysis for Language Teachers. Cambridge: Cambridge University Press. Radfold‚ A. et al. (2008). Linguistics: An Introduction. (2nd ed). Cambridge University Press
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