Assignment 2: Semiotics of Advertising "HD - Adidas Commercial - F50 Adizero - Lionel Messi‚ David Villa - HD " http://www.youtube.com/watch?v=OwYjDYace60 This television ad for the Adidas F50 ’adizero’ football shoes makes connections between three different signifiers - the pro footballers (Messi and Villa) the product‚ a speeding car‚ and the product. What is signified is the fact that all these things‚ especially the product is "lighter and faster". Messi and Villa within the football
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Assignment 3 – BMW: The Hire Series Submitted by: Chaitra B PGDM No: 10014 What? The eight short-film series on the internet by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment‚ while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later‚ The Hire film series served as further proof that when it comes to innovation and technology‚ BMW has always been ahead of
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Informal This is my boss‚ Mr. Stratford. Jared‚ this is my secretary‚ Barbara. Good to meet you. Nice to meet you too. I’d like you to meet my co-worker‚ Collin Beck. Collin‚ this is Susan Palmer. Nice to meet you. My pleasure. Have you met‚ Jason? Jason‚ this is Teresa. Hi‚ I’m Jill Watson. I don’t believe we’ve met. I’m Greg. Formal I’d like to introduce you to my dear friend‚ Mrs. Pleasant. Allow me to introduce myself/my colleague‚ Ms. Winters Let me introduce you to my colleague
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A Discourse by Three Drunkards on Government by Nakae Chomin explores the various values and ideas of three men‚ in regards to the future of Japan. This trio consists of the Gentleman‚ who enjoys Western ideals; the Champion‚ who prefers traditional Japanese values; and Master Nankai‚ a sage who enjoys to drink and talk politics among others. This story uses these characters‚ primarily the Gentlemen and the Champion‚ to represent political views that were present in Japan during the Meiji Period
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The word discourse originates from the french word “discours” which refers to speech and dialogue. This‚ linked with “discursus” in Latin which means to “run around”‚ means we can take literally that discourse means “to run around speech” or in other words‚ to assess speech in all aspects. There are many varying meanings of the word “discourse” written by theorists and literary writers. These meanings all overlap in areas and provide several alternative meanings of the broad term. Despite being
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The mass media is a perplexing tool that has been used for many years to create and breed racial‚ gender and social biases. Presently‚ the mass media is no longer used to inform citizens about the current events that occur‚ but to influence them to form an opinion about whatever is deliberately shown to ruffle feathers. The media are key institutions in our society. They affect our culture‚ our buying habits‚ and politics. They are affected in turn by changes in our beliefs‚ taste‚ interests and
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I would say that this ad uses some rhetorical appeals effectively‚ but lacks some as well. For example‚ it uses very strong pathos. Having the child looking into an empty fridge that looks very run down and not well kept. There is not a single food item in it. Also‚ the setting of the picture looks like it is not a well-kept area. The walls are very dirty and water stained‚ there is trash laying in front a dirty barrel‚ etc. The little boy in this picture also looks very malnourished. He has no shoes
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DISCOURSE-IN-USE David Bloome and Caroline Clark The Ohio State University Manuscript prepared for Complementary Methods for Research in Education co-edited by Judith Green‚ Greg Camilli‚ and Patricia Elmore to be published by the American Educational Research Association. Address for correspondence: David Bloome‚ Language‚ Literacy & Culture‚ School of Teaching & Learning‚ The Ohio State University‚ 216B Ramseyer Hall‚ 29. W. Woodruff Avenue‚ Columbus‚ Ohio 43210 bloome.1@osu.edu
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The Superbowl has been a part of American culture for what is now 50 years‚ as of yesterday. Many people enjoy it for different reasons‚ whether it’s actually watching the football‚ the food at parties‚ or what most enjoy‚ the commercials. The commercials are enjoyed almost as much as the football itself‚ because in order to get your ad in the Superbowl‚ you have to pay a rather demanding fine. So‚ as a result of the large payment‚ companies will up the bar for the quality of their commercials‚ to
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Apple’s iPhone 5 Ads Were A Social Sharing Failure‚ Report Says Sep 5‚ 2013 at 3:02pm ET by Matt McGee * * * * inShare6 * Anticipation is growing about Apple’s latest Big Announcement next week‚ and you can bet that your Twitter‚ Facebook and Google+ streams will be filled with news and commentary about the company’s newest gadgets. But after the news hits‚ will the company’s TV ads translate well on social networks? According to a new report from Unruly Media‚ Apple
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