American Eagle Outfitters April Fool’s joke did not have people laughing. It ignited hate-tweets‚ and boycotting of the company. If you are a young adult‚ I’m sure your newsfeed was circulated with advertisements that used the tagline “The real you is sexy.” This series of advertisements featured four men of shapes and sizes lounging in their underwear and describing what body positivity means to them. The ads were quirky and it was refreshing to see men comfortable in their bodies who do not look
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John Swales is an author who wrote “The Concept of Discourse Community”‚ which is an essay that aims to clearly conceptualize what a discourse community is and does so by outlining six criteria that must be met in order to identify a group of people as a discourse community. In fact‚ in his essay‚ Swales considers hierarchy to be one of the defining characteristics of any discourse community. Swales also claims that within the hierarchy of a discourse community that‚ “individuals enter as apprentices
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ABSTRACT TRINIDAD‚ KATHERINE JOY HABANEZ‚ 2013. Critical Discourse Analysis of Political Campaign Ads and Speeches. AB English Thesis. College of Arts in Sciences‚ University of Southern Mindanao‚ Kabacan‚ Cotabato. Adviser: RICELI C. MENDOZA‚ PhD The study aimed to analyze the different political campaign ads and speeches of the candidates running for a certain office and employed the Critical Discourse Analysis framework. Specifically‚ it sought to analyze the linguistic features
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Ann M. Johns‚ a well-known linguist has studied the way communities communicate with each other and the specific ways they do so. In “Discourse Communities and Communities of Practice: Membership‚ Conflict‚ and Diversity”‚ Johns defines communities of practice as something that “refers to genres and lexis‚ but especially to many practices and values that hold communities together or separate them from one another” (500). Communities of practice are groups of people who use distinct language‚ objectives
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commitment of staff members of Sri Lanka tourism development authority‚ who have helped us to obtain information of past situations‚ present position and future estimation of tourism industry in Sri Lanka. Executive summary The purpose of this report is to develop comprehensive strategic plan to re-engineer tourism industry in Sri Lanka and to earn foreign exchange to the country. The development of the plan was carried out by considering thorough analysis of the industry by carrying out environmental
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A job advertisement will require the applicant to apply in writing. This can either be by requesting for an application form and then filling it‚ or by writing a letter of application and enclosing curriculum vitae (CV)/resume. A CV or resume is a summary of a person’s qualifications‚ experience and qualities‚ and is written in a standard format. A business will go through the submitted application forms‚ or letters and CVs‚ to see which of the applicants match the job specification. The applicants
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understand the differences‚ some clarity in the two advertising mediums must be identified. Traditional print advertising is composed of common marketing collateral. Most of us better define this collateral as brochures‚ pamphlets‚ newspaper advertisements‚ billboards‚ business cards‚ and the like. Internet advertising is the conglomeration of electronics—a computer‚ or server‚ residing of the same marketing collateral on a professionally designed website‚ which is also better known as an electronic
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As a post conflict society it is in the pathway of development. Its development process as a post conflict society can be understood more clearly by implementing the concepts of standpoint theory‚ intersectionality‚ hegemonic masculinity‚ and discourse analysis. Standpoint theory refers that the marginalized group can give a max total picture on a particular topic as they experience the domination more acutely than the privileged group. It is hard for an outsider to decide the marginalized group of
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reason‚ there is beer in the equation. How are the sounds‚ text (if any)‚ and visual images working together? I think‚ that for this beer advertisement‚ it was very smart to bond together a wedding ceremony‚ with memories that one of the groom’s friend had. In addition‚ the way they present the story‚ is very smooth. At the end‚ they end the advertisement with the below words‚ which in my opinion a way to emphasize the message they are trying to get across.
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Gee start to explains just how a Discourse is not the like discussion‚ details the various types of Discourses‚ as well as introduces several brand-new terms to reinforce his disagreement. Gee’s overall claims‚ in his words‚ is "the emphasis of proficiency research studies or used linguistics need not to be language or ability‚ however‚ social practices. Gee begins by explaining that language is not especially grammar yet it exactly what you state‚ just how you state it‚ and also what you are and
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