The Fall of Advertisting & The Rise of PR: Chapter Summaries Part 1: The Fall of Advertising. Advertising has always suffered from a lack of credibility. An advertisement is the opinion of a company whose motives and judgment are not the same as those of a consumer. Advertising tries to make up for its limitations by massive media expenditures. The emphasis has been on impact rather than on communications. Over the past few decades‚ three developments have seriously undermined the effectiveness
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and the Southern United States may have come from West Africa much earlier‚ particularly around five thousand years before Christ. That conclusion is based on the finding of an African native cotton that was discovered in North America. It’s only possible manner of arriving where it was found had to have been through human hands. At that period in West African history and even before‚ civilization was in full bloom in the Western Sahara in what is today Mauritania. One of Africa’s earliest civilizations
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. This is a dramatic poem where the speaker and his lover are in bed together. The speaker personifies the sun‚ and is speaking to it throughout the poem. As the sunlight comes through the windows‚ the speaker tells the sun to leave them alone. He seems to feel that their life together is complete‚ and that the sun is being a nuisance. He then tells the sun that his lover is worth more than anything the sun can ever find outside their bedroom.It is a love poem of an unusual kind. In this poem
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Women’s Empowerment Principles Equality Means Business Women’s Empowerment Principles in Brief 1. Establish high-level corporate leadership for gender equality. 2. Treat all women and men fairly at work – respect and support human rights and nondiscrimination. 3. Ensure the health‚ safety and well-being of all women and men workers. 4. Promote education‚ training and professional development for women. 5. Implement enterprise development‚ supply chain and marketing practices that empower women
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The Fall of Oedipus “Thebes is tossed in a murdering sea‚” cries out the priest towards the beginning of the play. Thebes is enwrapped in darkness‚ the houses are cursed‚ children are dying at birth‚ fruit is growing unhealthily‚ and no one can put an end to it. Creon enters with the message that the plague is a result of the fact that the murderer of Laius‚ the former ruler of Thebes‚ is in the city; he must be exiled in order for the plague to end. After hearing the news‚ Oedipus vows to find
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A Look at Life Before the Internet‚ and After the Internet Times have changed‚ drastically‚ especially when it comes to the Internet. From banking to dating and from research to shopping‚ the Internet provides us with such conveniences we rarely need to leave our homes. History should not be defined as B.C. and A.D.; it should be defined as B.I. (before the Internet) and A.I. (after the Internet). I am at an age that has allowed me to experience life with‚ and without‚ the Internet. My kids‚
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------------------------------------------------- Discuss texts in which an interesting idea is developed‚ exploring how the writer has used effective language to convey the idea. In the poem ‘Rising Five’ by Norman Nicholson‚ the main idea is about a boy who want to rush through his childhood “like a boy throwing away his toffee wrappers”. We can link this poem to another poem‚ ‘On Turning Ten’ by Billy Collins‚ which describes a boy who doesn’t want to move on in life. Through Collin’s writing
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How Much Water to Drink before Ultrasound? A pregnancy ultrasound (sonography)‚ is an imaging test that uses high-frequency sound waves to create a picture of how a baby is developing in the womb. It is also used to check the female pelvic organs during pregnancy. The ultrasound image is produced based on the reflection of the waves off of the body structures. When preparing for a pregnancy ultrasound‚ you will need to have a full bladder to get the best ultrasound image‚ but how do you know how
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The Day Before Independence June 25‚ 1986 was the last day of my childhood. I was 16 years old graduating from high school; the next morning I would be on a train going of to a college to a strange city‚ all by myself…This scenario might sound very appealing and fairly common to an American‚ but for a young girl born and raised in the Soviet Union this situation was scary and challenging. In Belarus (part of the former USSR) families stayed close together. Young people especially girls would go
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Grant is the protagonist of A Lesson Before Dying by Ernest Gaines shows how Grant went through a difficult life in a racist society in the South. Grant spent his life in Bayonne‚ a segregated racist community which made him intense. He does not believe anything would change and escaping is the only thing he could think of. Grant does not have any confidence in himself and the society. Throughout the novel‚ he learns how to accept the responsibility of his own life‚ his relationships with his family
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