The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune-500 Companies Author(s): June N. P. Francis‚ Janet P. Y. Lam‚ Jan Walls Reviewed work(s): Source: Journal of International Marketing‚ Vol. 10‚ No. 1 (2002)‚ pp. 98-116 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/25048880 . Accessed: 19/02/2012 07:18 Your use of the JSTOR archive indicates your acceptance of the Terms
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Name: Rana Haj Ehya. What have you learned about the Chinese Americans in the three stories? After I read the two stories (The Woman Warrior and the Joy of Luck Club) and the poem (self-help for fellow refugees) I learned about the Chinese Americans life and conflicts. I learned that Chinese Americans have a problem with describing their identity. In the two stories and in the poem the idea of losing identity is mentioned. The three writers said that they can’t categorize themselves
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Describe at least one idea that was worth learning about in the texts. Explain why that idea was worth learning about in the texts as a whole . In the texts Ka kite bro by Willie Davis and The woman next door by Joy Cowely and important idea was discrimination. This idea was worth learning about because it showed me how discrimination changes and effects people’s lives‚ also it showed me how the clashing of cultures and a lack of understanding can lead to discrimination. In the text Ka kite bro
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Why did the simple actions of one lady in 1955 prove to be so significant in transforming the fortunes of black people in their campaign for civil rights in America in 1950s? Rosa Parks is known as “the first lady of civil rights"‚ and "the mother of the freedom movement‚” due to one ‘simple action.’ One must question as to why Parks’ case had a greater impact‚ more publicity and ‘significance’ even though others i.e. Claudette Colvin and Homer Plessy‚ have also taken part in similar civil disobedience
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which is frequently revealed through the concern they show. David Adams Richards illustrates this matter regarding family relationships in his novel‚ Nights Below Station Street. The family lives of the characters from Nights Below Station Street and Joy Luck Club demonstrate that children’s behavior is directly affected by the misunderstanding of their parents’ love for them. To begin with‚ the novel shows that children are always their parents’ primary concern. Adele’s father‚ Joe‚ loves her dearly
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’The transformation in the fortunes of the Nazi part in the years 1930-1933 was largely because of Hitler’s talents as a politician’ how far do you agree with this opinion? In the early twentieth century the Nazi party (NSDAP) was a small extremist party renowned for it’s use of violence and its beliefs such as anti-Semitism and anti-marxism. The party believed that the treaty of Versailles was wrong and unfair thus needed opposing; this was done through a military coup that ultimately failed
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CHAPTER ONE INTRODUCTION Background to the Study A teaching method may be described as the standard procedure in the presentation of instructional materials and the content of activities. It is the way and manner in which the teacher presents his/her lesson to enable his/her students acquire knowledge in the subject under consideration. Any teaching method a teacher uses has advantages‚ disadvantages‚ and requires some preliminary preparation. Often times‚ a particular teaching method
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her know that they didn’t want her living with their family. As soon as she arrived at the house‚ Pearl and Garnet accepted her‚ and this made her feel happy‚ and appreciated. When Gladwyn and Pearl finally come to accept her she feels nothing but joy. Lara was happier than she had ever been. She was living her mother that she loved‚ and she had just learnt how to read by herself. Although they lived in a quaint caravan‚ her and her mother had the best times together. "...Lara and her Mum had laughed
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During the scenes depicting the Battle of Actium‚ Shakespeare’s presentation of Octavius Caesar‚ Mark Antony and Cleopatra cause the balance of audience sympathy to change between the three great leaders. Audience sympathy never lies by any real amount with Caesar‚ and in Acts III and IV‚ the audience feels increasingly alienated from him. This is largely due to his calculated‚ ruthless style of leadership‚ which becomes more evident during the battle. Caesar judges wisely‚ and is successful because
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General Mills Company I Introduction General Mills Company is one of the 500 fortune company in the American‚ with a primarily food products. The head quartered in Golden Valley‚ Minnesota of the suburb of Minneapolis. General Mills markets are very know by the brand of Betty Crocker‚ Yoplait‚ Colombo‚ Green Giant‚ Cheerios‚ and Lucky Charms. General Mills has had a good history and sold a lot of products along the way. They are the 100 leading U.S brands and numerous categories in the world. Findings
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