managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9
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MASTER POST MODULE MODULE : MARKETING MANAGEMENT LECTURER NAME : MR ROSSLINE 1 of 50 TABLE OF CONTENTS 1a. EXAMINE AND REVIEW CRITICALLY THE FOUR AREAS OF MARKETING COMMUNICATION? PROVIDE EXAMPLE WHERE NESSARY 1b EXPLAIN IN DETAIL THE BASIC PRICING STRATEGIES? GIVE EXAMPLE TO SUPPORT YOUR ANSWER 2. IDENTIFY AND DESCRIBE THE MOST OFFEN USED SOURCES OF DIFFERENTATION. GIVE EXAMPLES TO SUPPORT YOUR ANSWERS. 3. URSULA IS A MARKETING MANAGER FOR A BATHROOM TILE
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3530 F10 Final Exam and Solutions - Type A 1. Two years ago Zippy Inc. issued a zero-coupon bond with a $1‚000 face value and a ten year maturity. If the bond’s yield to maturity today is 3.50%‚ what is the current price of the bond? (assume annual compounding) A) $708.92 B) $759.42 C) $825.50 D) $933.51 E) $1000 Solution B PV of bond = 1000/(1.035)^8 = $759.41 2. Topaz Bank’s earnings and dividends are expected to grow at a rate of 10% during the next 2 years‚ at 8% in the third year‚ and at a constant
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This work includes ACC 281 FINAL EXAM Business - General Business Focus of the Final Paper Write an 8 to 10 page Case Analysis of the following article (which can be found in the Ashford Online ProQuest database): Souza‚ M. McCarty‚ B. (2007). From bottom to top: How one provider retooled its collections [electronic version]. Healthcare Financial Management‚ 61(9)‚ 67-73. Include the following: 1) Complete summary of the case study that identifies the key problems and issues
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1. What seems to be the major cause of the shootings at Columbine High School in Colorado? a. Exclusion‚ mockery‚ and taunting at school. 2. A bully’s victim usually ________. a. has less power than the bullies 3. Sexual jealousy is a particularly powerful determinant of aggression in ________. a. cultures of honor 4. Children are likely to behave less aggressively when they a. have models of nonaggressive behavior. 5. The only firm conclusion about pornography that
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ASSIGNMENT ON MARKETING MANAGEMENT - Coca Cola Submitted By: Ajmal Mohamed (Reg No: 1502) Firnas .T (Reg No: 1518) Rahul Sreeram (Reg No: 1535) Robin Linus Noronha (Reg No: 1543) Abstract:- Coca – cola is one of the most known brands in the world. The company produces a number of drinks categorized as soft drinks‚ tea and coffee‚ water‚ sports drinks and juices. This is done through franchised bottlers across the world. The production process involves decisions on which products
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SEC340 Final Exam Study Guide YOU MAY WANT TO PRINT THIS GUIDE. 1. The final exam is open book‚ open notes. The maximum time you can spend in the exam is 3 hours‚ 30 minutes. If you have not clicked the Submit for Grade button by then‚ you will be exited from the exam automatically. In the final exam environment‚ the Windows clipboard is disabled‚ so you still will not be able to copy exam questions or answers to or from other applications. 2. You should click the Save Answers button in the exam
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ACCT553: FINAL EXAM STUDY GUIDELINES The Final Exam will be administered during Week 8. It consists of 16 multiple-choice questions (five points each) totaling 80 points and 10 essay questions (17 points each) totaling 170 points for a grand total of 250 points. It is a 3.5-hour exam. There are some basic calculations involved‚ so a simple calculator may be useful. Showing your work will count towards your overall points‚ so make sure that your answer consists of more than just numbers. The
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QUESTION 1 – (16 Marks) – 28 minutes The following data is from the accounts of Fleury Corporation on December 31‚ 2005‚ the end of the current reporting year. Dr. Cr. Cash $ 116‚000 Accounts receivable‚ trade 337‚000 Short-term investment in marketable securities 440‚000 Inventory of merchandise‚ FIFO 1‚295‚000 Prepaid expense (short term) 11‚000 Investment in Hydro One Bonds (Held to Maturity – June 30‚ 2008) 147‚000 Advances to suppliers (short term) 24‚000 Dividends
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Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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