Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
Premium Indira Gandhi Coca-Cola India
While on the conquest of England‚ William of Normandy created a state on both sides of the English Channel. The English kings held the duchy of Guienne in France and they disliked paying homage to the French Kings. The immediate causes of the Hundred Years War were: England’s dissatisfaction with France not restoring a part of Guienne when they pledged to do so‚ England trying to control Flanders which was an important market for English wool and cloth‚ and Philip’s support of Scotland against England
Premium Black Death Bubonic plague Pandemic
when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the Indian population responded so hostilely. Coke and Pepsi’s problems in India were complicated by the
Premium Water Water resources Freshwater
CeCe Miyagawa Professor Preston Cameron SBU200 Society and Business October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their
Premium Pepsi Coca-Cola Corporation
new flavor6 Battle shifts to International Markets6 Pepsi troubles in Brazil6 Intrigue in Venezuela7 Pepsi’s problems elsewhere in International Markets……………………………………………………………………………7 Coke faces problems in Europe8 Issues of Contamination8 Coca Cola finally acts aggressively9 Pepsi’s Competitive maneuver near the millennium10 Pepsi’s role in Coke’s European problems.10 Pepsi’s antitrust initiations against Coca Cola 10 Coke and Pepsi in the Subcontinent10 Literature Review.12 Theoretical
Premium Coca-Cola Pepsi Cola
1920’s vs. 1990’s The 1920s were an age of dramatic social and political change. For the first time‚ more Americans lived in cities than on farms. The nation’s total wealth more than doubled between 1920 and 1929‚ and this economic growth swept many Americans into an affluent but unfamiliar “consumer society.” People from coast to coast bought the same goods (thanks to nationwide advertising and the spread of chain stores)‚ listened to the same music‚ did the same dances and even used the same slang
Premium Prohibition in the United States Rwandan Genocide Al Capone
Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
Premium Coca-Cola Pepsi
in the Hundred’s Year War. Joan conquered many English armies and saved French kingdoms from siege. Her legend lives on and is an inspiration to many. During the 15th century‚ a civil war called the ‘Hundred Years War’ erupted within France. The ‘Burgundians’ (northern and eastern parts of France) had been in alliance with England whom helped fight against the ‘Armagnac’ (southern France) for the French throne in which belonged Dauphin Charles VII‚ leader of the Armagnac. The war began prior to Joan’s
Premium Joan of Arc Hundred Years' War Charles VI of France
Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated soft drinks (CSD) contributed to majority of the revenues in soft drinks. 丁he core market was Ihc United States which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries). The Americas accounted for 54% of the global CSD market. Europe for 34.5%‚ and Asia-Pacific for 1 \%.] The industry was characterized by the presence of strong
Premium Coca-Cola Soft drink
COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
Premium Soft drink Coca-Cola