Phase III Individual Project Product‚ Price‚ Promotion & Placement Jerry W. Lane Colorado Technical University Online MKT305-0702B-01: Marketing and the Virtual Marketplace Instructor: Edward Haberek Jr. MBA‚ PHD (Candidate) June 18‚ 2007 Product‚ Price‚ Promotion & Placement Now that we have analyzed our marketing research and we have identified our potential target markets as being in the young adult to middle age adults and from the lower middle class and upward income bracket
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Summary Agricultural products like fresh vegetables‚ wheat‚ and corns are considered as “necessaries” in our daily life and have no close substitutes in the short run. The amount consumers spend on basic foodstuffs occupied only a small proportion of our total income. Demand for foodstuffs and demand for raw agricultural commodities like grains and soybeans which are often use as inputs for final products (derived demand) are therefore inelastic and not responsive to changes in prices although changes
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Market Equilibrium Equilibrium refers to a state in which all buyers and sellers are satisfied with their respective quantities at the market price. A market is said to be in equilibrium when no buyer or seller has any incentive to alter their behaviour‚ so that there is no tendency for production or prices in that market to change. Market equilibrium is an optimal economic position‚ as imbalances in quantity demanded and quantity supplied lead to shortages and surpluses . At equilibrium‚ the
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Setting a price for a service or product can be very difficult. Patients are now checking to see prices on certain non-emergent services before having them performed. Patients also check prices on medications before they have prescriptions filled. What are the different methods and seven steps for setting an initial price for a product or service? There is much dissatisfaction with the prices of health care services. Consumers face rising co-payments and deductibles‚ employers are feeling the pinch
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present there also started requesting Crum’s potato chips. There after potato chips began to appear on the menu as Saratoga chips‚ a house specialty (John E. Harmon). From then on potato chips went on to capture the snack market. 2. PRODUCT AND ITS KEY CHARACTERISTICS: Potato chips serve as an appetizer‚ side-dish or as a snack. Potato chips are made by deep frying or baking thin slices of potato until they become brown and crisp. When potato chips were invented they
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http://news.bbc.co.uk/2/hi/7048600.stm Wednesday‚ 2 January 2008‚ 22:36 GMT What is driving oil prices so high? Oil prices have hit a record high at $100 a barrel. Prices have doubled from the rates seen in January 2007 and more than quadrupled since 2002. What factors are causing this unremitting increase and what are the likely consequences for consumers and the global economy? What is causing the latest price spike? This was triggered by concerns about violence in Nigeria and Algeria as well as the
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The price elasticity of demand for a good is the response of A) demand to a one percent change in price of that good B) demand to a one percent change in price of the related good C) quantity demanded to a one percent change in price of that good D) quantity demanded to a one percent change in price of that related good E) demand to a one percent change in income 2. If the price of cheese falls by one percent and the quantity demanded rises by 3 percent‚ then the price elasticity
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Supply and Demand are the two most used words in economics (Colander‚ 2004 p.83). My basic understanding of these two terms is that: When there is a lower supply of something than meets the consumers wants‚ only those willing to pay a higher price will be able to satisfy their demand. Likewise‚ when there is a higher supply of something than is needed to satisfy the wants of consumers; theoretically‚ consumers will be able to buy their article at a lesser cost. With the holiday season upon us‚ and
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What effect will a sudden increase in the volatility of gold prices have on interest rates? Agenda History of gold Influencing factors of gold price Volatility of gold Conclusion Historical development Gold Standard ◦ Until 1914 + interwar years USD Standard – Bretton Woods System ◦ After WW II until 1971 Since 1972: gold disconnected from USD ◦ Ordinary traded good ◦ Price determined by supply and demand Revision: Influence factors of demand Wealth Expected returs Expected
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CHAPTER 3 3. The Olde Yogurt Factory has reduced the price of its popular Mmmm Sundae from $2.25 to $1.75. As a result‚ the firm’s daily sales of these sundaes have increased from 1‚500/day to 1‚800/day. Compute the arc price elasticity of demand over this price and consumption quantity range. Ey = ((1800 – 1500) / ((1800 + 1500) / 2)) ((1.75 – 2.25) / ((1.75 + 2.25) / 2)) Ey = 300 ($4.00) -$0.50 (300) Ey = -8% 4. The subway fare in your town has just been increased from
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