guide Dr. Shanthi Venkatesh for her timely response and all the guidance which helped me to complete this project. I would like to thank to my external guide Mr. Umesh Mathur (Regional Auditor at Samsung) who helped me to understand about the SAMSUNG Products as well as project work was concerned. I dedicate this project to the Dealer’s of Pune who were extremely kind and helpful to me to complete this project‚ without their co-operation it would not be possible to research a few places‚ which I did‚
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Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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Living Large Driving Less Tom Vanderbilt Journal # 3 Summary In the early 1970s‚ slightly more than half of all American children walked or biked to school. However‚ only 15 percent do today. Some of that is attributable to fear‚ be it of "stranger danger". In many cases‚ new schools
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2.4 Problems face in implementing Activity Based Costing During the process of implementing the ABC in one firm may face a lot of problems such as technical factor and behavioral factor. As for behavioral factor‚ the implementation of ABC may cause the employee job to be duplicated due to the differences between ABC and GAAP system that need separate operation. This may lead to the unsatisfied behavior of the employee that need to work more as the ABC is implied‚ this will also cause the decrease
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cleaning services with the slogan “We help you save time and money”. Under brand Merry Maid with the marketing purpose following the company goal to expand the business in commercial cleaning services for residential and commercial buildings in order to support the rapid growth of real estate in professional or residential buildings within Bangkok Metropolitan and vicinities. In the Year 2010‚ Hygiene Living has launched new service line extensions to building sales to support the cleaning service. It
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Chapter 5 Activity-Based Costing and Customer Profitability Analysis Cases |5-1 |Blue Ridge Manufacturing (Activity-Based Costing for Marketing Channels) | |5-2 |Columbo Soft-Serve Frozen Yogurt: Using Activity Based Costing To Assess Channel/Customer Profitability | |5-3 |Wilson Electronics (A) | |5-4 |Wilson
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Project Report on Advertising Effectiveness Project Report Advertising/Advertisement Effectiveness‚ What is Advertising‚ promotion of ideas‚ Basic Features of Advertising‚ goods advertised‚ Functions of Advertising‚ new product features‚ Promotion of sales‚ new product awareness‚ Consumer advertising‚ Comparative advertising Role of Advertising Effectiveness on Consumers‚ Most popular slogan‚ Sales of Coca Cola Cold drinks‚ Brands of Pepsi‚ Sales of Pepsi Cold drinks‚ effective media of advertisement
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USA Peak: summer months of June to September Trough: winter months of December to March Many tourism businesses dealing with holiday markets fluctuate from peaks of 90 to 100% capacity utilisation for sixteen weeks in a year‚ to troughs of 30% or less for twenty weeks in the year. Seasonal closure of many leisure tourism businesses is still common. These demand variations are all the more acute because of the factor of perishability and it is always a major preoccupation of marketing managers to
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What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
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4-1 Product and Service Design Operations Management William J. Stevenson 8th edition 4-2 Product and Service Design CHAPTER 4 Product and Service Design Operations Management‚ Eighth Edition‚ by William J. Stevenson Copyright © 2005 by The McGraw-Hill Companies‚ Inc. All rights reserved. McGraw-Hill/Irwin 4-3 Product and Service Design Product and Service Design • Major factors in design strategy Cost Quality • Time-to-market • Customer satisfaction •
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