CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY Humayun Kabir Chowdhury‚ Nargis Parvin‚ Christian Weitenberner‚ Michael Becker Abstract: The high penetration rate of mobile phones has resulted in the increasing use of handheld devices to deliver advertisements for products and services. Short Message Service (SMS)‚ in particular‚ has been very successful. Based on the existing literature about attitudes toward advertising and consumer behavior models
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Improving user authentication on mobile devices: A Touchscreen Graphical Password Summary By: Quaniesha H December 12‚ 2013 Abstract We analyze three biometric verification modalities – voice‚ face and motion – and in addition secret word passage‚ on a portable gadget‚ to investigate the relative requests on client time‚ exertion‚ blunder and errand interruption. Our research center study furnished perceptions of client movements‚ techniques‚ and responses to the validation
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Monitoring Employees on Networks Checkpoint IT/205 How does email benefit an organization? Why might an organization limit how an employee uses email during work hours? What is an emails path once it leaves an organization? Using email within an organization allows for communication on a larger scale reaching multiple employees at ones with important organizational information. Or getting information to one person in an organization and getting the ball rolling on a project or a response
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business ‚ Digifrom small to big enterprise oth maxis and Digi provide a range of mobile communication services. They off the postpaid‚ prepaid call plans‚ broadband services‚ international roaming services to customer. But they involved in price war each other which driven to provide better service to customer but in lower price. Describe the organization Celcome Axiata Berhad is a mobile network operator based in Malaysia which started its business in year 1988 and has been successfully
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Assessment of Mobile Value-Added Services (M-VAS) MARKETING RESEARCH ASSIGNMENT UNDER GUIDANCE of Dr. B. Padmanarayan Prepared by SANDEEP KUMAR SUBHAS KAR MANISH PRUSTY GITAM SCHOOL OF INTERNATIONAL BUSINESS g INDEX CONTENTS PAGE NO Acknowledgement....................................................................................................……….03 Need for the study …………………………………………………………………………….………….……04 Indian Telecom Sector- A Profile………………………………………………………
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created different technological devices for communicating and entertains people around the world‚ and nowadays these tools have become in an important part of our lives. This is the case of the mobile phones and smart phones‚ which allow you to keep it in touch with your friends and connect you to the social networks‚ changing people’s life style and creating a dependence or addiction to its use. Even though‚ the first smart phone was created in 1992 by IBM‚ these electronic devices became as an useful
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Issues of Routing Protocols in MANET ABSTRACT A mobile ad-hoc network is an assortment of wireless mobile hosts‚ which establishes a momentary network without any assist of centralized administrator. The characteristics of an ad-hoc network can be explored on the base of routing protocols. The dynamic topology is the vital characteristic in which nodes frequently change their position. In the ad-hoc networks‚ there are mobile nodes such as personal digital assistance (PDA)‚ smart phone
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is to consider users that are not able to purchase a smartphone with a contract. Prepaid smartphones allow all people to have a nice phone with month to month payments. Not only is this a benefit for everyone‚ but especially for those who cannot get approved for a contract. Simply‚ SIM cards will be used to access service. They will be mini microchips that go into the cellphone. It will be like a mini prepaid debit card going straight into the phone. Rationale: The step by step user guide will prepare
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Wireless Networks and Mobile Computing‚ Edited by Ivan Stojmenovic ´ Copyright © 2002 John Wiley & Sons‚ Inc. ISBNs: 0-471-41902-8 (Paper); 0-471-22456-1 (Electronic) HANDBOOK OF WIRELESS NETWORKS AND MOBILE COMPUTING WILEY SERIES ON PARALLEL AND DISTRIBUTED COMPUTING Series Editor: Albert Y. Zomaya Parallel and Distributed Simulation Systems / Richard Fujimoto Surviving the Design of Microprocessor and Multimicroprocessor Systems: Lessons Learned / Veljko Milutinovic ´ Mobile Processing
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PROPOSED TITTLE: USERS’ ADOPTION OF MOBILE BANKING SERVICES IN TANZANIA Purpose – The purpose of this paper is to explore the determinants of users’ adoption momentum of mobile banking services in Tanzania INTRODUCTION This project is on the field of mobile banking and will include a field study in Dar es Salaam‚ Tanzania‚ My focus is on the boundary between mobile money transfer services and mobile banking services‚ when do people start keeping a balance‚ why‚ and how is the usage behavior
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