MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
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SEZs An International Trade Outlook What are SEZs? A region that has economic and other laws that are more free-market-oriented than a country’s typical laws Rest of India called “Domestic tariff area” SEZ Act 2005 came into effect in Feb 2006 & is an improvement over the SEZ Act 1995 Facts & Figures No. of formal approvals 584 No. of notified SEZs 381 No. of operational SEZs 187 Units approved in SEZs 3400 Land under SEZs 68‚027 hectares Total investment Rs. 2‚49‚630.82 Crore
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Strategic Relationships •The formation of strategic relationships among suppliers‚ producers‚ distribution channel organizations and customers (intermediate customers and end users). •The goal may be gaining access to markets‚ enhancing value offerings‚ reducing the risks caused by rapid environmental change‚ sharing complementary skills‚ acquiring new knowledge‚ building assigned close relationships with major customers‚ or obtaining resources beyond those available to a single company. •Strategic
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Zimbabwe’s Crisis Zimbabwe in Crisis Where is Zimbabwe? Zimbabwe is here. Home to the Victoria Falls and amazing wildlife. Zimbabwe was known as … the breadbasket of Africa. However‚ Zimbabwe has many problems. The man responsible for Zimbabwe’s problems… Robert Mugabe‚ President of Zimbabwe Political Problems Economic Problems Political Problems Mugabe has been president since 1980. Mugabe helped end white rule in Rhodesia (Zimbabwe).
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Operation Research Assignment Name - Pulkit Course – MMS Batch 2 Roll no. – 100 Topic : “Use of dual linear programming problem in decision making.” Applications of Linear Programming Linear programming has been applied to a wide variety of constrained optimization problems. Some of these are: Optimal process selection Most products can be manufactured by using a number of processes‚ each requiring a different technology and combination of inputs. Given input prices and the quantity
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rate of the fuel‚ price and others that related to the nuclear venture. As we can see that‚ during the year of 2005 and 2006 there was a continuous progress with increased of $75/lb until it reach to 2007. This is because some of the manufacture in Cigar Lake‚ Canada were delayed for nearly a year after some of the mines were completely drowned by sudden water. In this situation‚ a problem had occurred in quite a few of existing mines for several unrelated issues. Therefore‚
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By Group 1 Brief Introduction of Ctrip By Group 1 Introduction A mainland China-focused travel agency‚ founded in 1999 and headquartered in Shanghai. Has 16 branch offices in Beijing and other major cities throughout China‚ currently employs more than 12‚000 people. Provides over 50 million registered members with comprehensive services including hotel reservations‚ flight ticketing‚ packaged tours‚ corporate travel management and so on. A leading hotel booking service center in China
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Cuba Healthcare -The Cuban health system is recognized worldwide for its excellence and its efficiency. Despite extremely limited resources‚ Cuba has managed to guarantee access to care for all segments of the population and obtain results similar to those of the most developed nations. Cuba’s health care system is based on preventive medicine and the results achieved are outstanding. With an infant mortality rate of 4.2 per thousand births‚ the Caribbean island is the best performer on the continent
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DRAFT BUSINESS PLAN Gallery M33 Summary Gallery M33 is an innovative online communication platform for contemporary fine-arts direct sales and rentals. Online‚ membership-based website that enables artists to communicate directly with customers through their personal art gallery as well as access self-service marketing‚ shipping‚ legal‚ accounting and communication services. Structure Main goals • Facilitate negotiations between artists and customers • Offer self-service business solutions
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8/18/2011 Micromax Mobile Submitted to: Dr. Barnabas Submitted By: Ankit Saxena(A-05) Arpana Dalvi(A-06) Munish Nanavati(A-12) NIshal Ferrao(A-16) Rohan Deodhar(A-26) Contents Executive Summary ........................................................................................................................... 3 Situation Analysis .............................................................................................................................. 3 Customers ........
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