with him‚ also every secretary‚ and most especially every journalist. What is it? A ballpoint pen‚ or commonly known as ball pen. Pen‚ from the Latin word pinna which means feather‚ is a long‚ thin‚ rounded device used to apply ink to a surface usually paper for the purpose of writing or drawing. There are several different types of pen‚ including ballpoint‚ roller ball‚ fountain‚ and felt-tip. A ballpoint pen dispenses viscous oil-based ink by rolling a small hard sphere‚ usually 0.7–1.2 mm and made
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Classic Pen 1.) Create an ABC diagram of Classic Pen Company (be sure to include activities‚ cost drivers‚ and cost objects) AND 2.) Determine the activity rates for each of the cost drivers Fringe Benefits $800 Fringe Benefits $4‚000 Fringe Benefits $3‚200 Indirect Labor $2‚000 Indirect Labor $10‚000 Energy‚ Maintenance‚ Machinery $14‚000 Indirect Labor $8‚000 Computer System $2‚000 Computer System $8‚000 10‚000 Machine hrs. 4 Part Admin 150 Production Runs
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PARKER PEN Parker Pen Introduction In the given paper‚ the international marketing strategy used by Parker Pen Company is being researched. Parker Pen is a global company which sells products to over 154 countries worldwide. The company became international in the year 1984‚ experiencing huge profits since then‚ however‚ the managers failed to create proper marketing strategies that would have made them compete in international markets with inexpensive products from other parts of the world. The
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Classic Pen Company: Developing an ABC Model 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. Blue Sales Material costs Direct Labor (DL) 40% fringe on DL Machine time expense
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Parker Pen: An Adventure in Globalization pg. 547 1.-This is the history of the failure of an international marketing strategy. Which were the reasons? Analyze the 4 P’s. (Price‚ Product‚ Place‚ Promotion) Being one of the largest pen industries in the world‚ Parker Pen was a failure for having international marketing strategy. This is due to the fact that Parker wanted its products to fall under the concept of standardization. He called this the “Janesville strategy”. Under promotion‚ Parker
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PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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but I have always wished to cultivate a friend in a foreign country. The other day I was going through a magazine and came across the addresses of many children from the world over who were desirous to make pen friends. I looked for the name and the country that I liked. I wanted a pen friend in the United States of America as I found the culture of that country very different from ours. At last I found the address of Mary who lives in San Francisco. She is Fifteen Years’ old and is the daughter
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FRIXION PEN Nowadays‚ we people always want to have an easy and comfortable life. And through the help of technology we were able to achieve it. Since there are a lot of innovations we’ve seen and most of them are in the line gadgets. Now‚ here comes a new innovative product that would really intrigue us. This product suits the needs of the students and office workers especially in the field of taking notes or writing‚ and this product is the FRIXION PEN. FRIXION Pen is a kind of pen that comes
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The Pen Mortality is a fact of life for everyone and has been since Creation. As humans‚ we have the intelligence to realize and understand this because we possess the ability to reason and to learn. This ability‚ when combined with the presence of Life that keeps us in existence‚ beckons us to secure the future in some way and for some reason(s). We need not only the chance at life beyond our own which comes with the birth of our children‚ but also to leave our own names‚ our own ideas and beliefs
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Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
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